How Apptha’s Marketplace Script Materialized our Clients Dream of Building a Site like Amazon?

Case Presentation

Aijas Ahmed, a serial entrepreneur from UK who had been very keen on trying hands at different businesses, decided to start his own online marketplace. Foreseeing a time lag in from the scratch development he decided to procure a readily built marketplace script. That was how he found Apptha Marketplace to be compatible with his business goals.

How were our client’s demands met?

Our client Aijas wanted his online marketplace to be unique in every aspect be it in terms of design or features. Though Marketplace had adequate features to accomplish Aijas’s business goals, yet there were certain technical refinements required to be implemented. Now let us explore them one by one.

Multifunctional store with multiple products

Aijas wanted to build close on the heels of marketplace biggies like Amazon, eBay, etc. His business agenda was to sell a vast range of products such as toys, pharmaceuticals, books, food items, fashion accessories, etc. in his site. As marketplace is robust script, accommodating diverse products wasn’t a big deal.


However ensuring tidiness was a challenge due to presence of a whale of products. So we performed design modifications and incorporated an appropriate theme to showcase the products appealingly. Similar products with minor variations in size, color, etc. were added as configurable products. By doing so we were able to save space and avoid congestion. Further as HTML5 is used, our client was able to offer an uncompromising user experience to his mobile customers.

Faster shopping experience

Our client was very specific in providing his shoppers a zippy shopping experience. And for that purpose we used the Ajax pop up. Hence customers could add, remove and update products from the site effortlessly without reloading the cart. When a customer clicks the ‘Add to Cart’ option, a pop up displays with the selected product and customers they proceed to checkout page from there.

Reviews and ratings tab to build customer loyalty

reviews and ratings

In order to give customers a feeling of authenticity we suggested our client to add ratings and reviews of the products. So we incorporated a separate layout in the backend for posting reviews. As a result customers could rate and review products.

Recreated the store in official FB page

In order to improve the reach of we had imported our client’s store to their official Facebook page. The motive behind doing this was to harness social media for improving the site’s popularity. Whenever the site publishes a new product or announces a new offer in his store it automatically reflects in the customer’s feed.

Out of stock notifications

To prevent our client from losing customers due to ‘out of stock’ products we integrated the ‘Out of Stock Notification’ feature. When a product is not in stock the customers can subscribe for notifications and they will receive notifications when there is a stock availability. This feature proved to be handy to our client in terms of retaining customers.

Apart from these, some minor customization work such as integrating Google maps, incorporating a client’s logo and displaying website launch timer were performed.

Client’s Testimonial

“Before buying I had a firm conviction that Apptha Marketplace script is the best bet for my business and thankfully I was not proved wrong. Intrinsically it is a phenomenal script and the support services rendered by the Apptha team were laudable.”

If you are interested in setting up a multi vendor marketplace store on cloud platform using AWS

Try Apptha Multi-vendor Marketplace

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8 thoughts on “How Apptha’s Marketplace Script Materialized our Clients Dream of Building a Site like Amazon?

  1. Marilyn Moran

    I went through everythinghalal, the design looks good. I am interested in building a fashion store and am particular about the website design. So I need someone who can customize design to my expectations. I need to talk with the design head. How can I reach him?

    • ramanathan

      Hi Marilyn,

      Thanks for your inquiry. We have forwarded your query to our bdm team. They will contact you shortly.

      • Rahul

        Can you post the case study live site . I don’t find any case studies site anywhere.
        Thanks in advance.

          • Rahul

            Can you please send the myeverythinghalal site and schoolahead site? I want some research to do and list down my customization stuff first before I deal with you.


          • Ramanathan

            Hello Rahul,

            Good to see you again!

            As the above mentioned sites are disabled by the website owners, you can check the designs with our case studies. In case if you need more assistance kindly add your skype ID or contact no or working email id to reach you for discussing more about your requirements.


  2. Doina Matache

    I am interested to create a marketplace like amazon, so that multiple vendors can add their product for sales. Based on the product and sellers, I need to set the commission fee. Is it possible with this marketplace and how much time it will take to create a site like amazon?

    • Ramanathan

      Dear Doina,

      Thanks for your interest in apptha’s marketplace script. With this marketplace extension you can able to set commission based on vendors. And the delivery time will be stipulated based on your requirements and we need more information for the exact time frame.

      One of our executives will reach you shortly to discuss.


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