Aijas Ahmed, a serial entrepreneur from UK who had been very keen on trying hands at different businesses, decided to start his own online marketplace. Foreseeing a time lag in from the scratch development he decided to procure a readily built marketplace script. That was how he found Apptha Marketplace to be compatible with his business goals.
How were our client’s demands met?
Our client Aijas wanted his online marketplace to be unique in every aspect be it in terms of design or features. Though Marketplace had adequate features to accomplish Aijas’s business goals, yet there were certain technical refinements required to be implemented. Now let us explore them one by one.
Multifunctional store with multiple products
Aijas wanted to build myeverythinghalal.co.uk close on the heels of marketplace biggies like Amazon, eBay, etc. His business agenda was to sell a vast range of products such as toys, pharmaceuticals, books, food items, fashion accessories, etc. in his site. As marketplace is robust script, accommodating diverse products wasn’t a big deal.
However ensuring tidiness was a challenge due to presence of a whale of products. So we performed design modifications and incorporated an appropriate theme to showcase the products appealingly. Similar products with minor variations in size, color, etc. were added as configurable products. By doing so we were able to save space and avoid congestion. Further as HTML5 is used, our client was able to offer an uncompromising user experience to his mobile customers.
Faster shopping experience
Our client was very specific in providing his shoppers a zippy shopping experience. And for that purpose we used the Ajax pop up. Hence customers could add, remove and update products from the site effortlessly without reloading the cart. When a customer clicks the ‘Add to Cart’ option, a pop up displays with the selected product and customers they proceed to checkout page from there.
Reviews and ratings tab to build customer loyalty
In order to give customers a feeling of authenticity we suggested our client to add ratings and reviews of the products. So we incorporated a separate layout in the backend for posting reviews. As a result customers could rate and review products.
Recreated the store in official FB page
In order to improve the reach of myeverythinghalal.co.uk we had imported our client’s store to their official Facebook page. The motive behind doing this was to harness social media for improving the site’s popularity. Whenever the site publishes a new product or announces a new offer in his store it automatically reflects in the customer’s feed.
Out of stock notifications
To prevent our client from losing customers due to ‘out of stock’ products we integrated the ‘Out of Stock Notification’ feature. When a product is not in stock the customers can subscribe for notifications and they will receive notifications when there is a stock availability. This feature proved to be handy to our client in terms of retaining customers.
Apart from these, some minor customization work such as integrating Google maps, incorporating a client’s logo and displaying website launch timer were performed.
“Before buying I had a firm conviction that Apptha Marketplace script is the best bet for my business and thankfully I was not proved wrong. Intrinsically it is a phenomenal script and the support services rendered by the Apptha team were laudable.”
If you are interested in setting up a multi vendor marketplace store on cloud platform using AWS