Are you planning to create an OTT streaming app for your brand and business? We found excellent OTT app builders that let you build an OTT app for What’s the best one for your project and what features and functionality they include to give you an idea of what to expect when you choose an OTT app development service.
Consider the fact that the OTT market is projected to grow from 121.61 billion USD in 2019 to 1.039 trillion USD in 2027. On average, we consume 38 hours of video a month, i.e. almost an entire work week in a month that is spent watching streaming content!
All of this underscores the need to seriously evaluate adding an OTT offering to your services if you are in the business of any kind of content.
In today’s article, we will explore what OTT Apps are, what features make them so important, key features you should definitely incorporate when building an OTT streaming app, and finally, our pick of the top OTT app builders for you to evaluate! Let’s dive in.
OTT Apps: What are they?
The term OTT platform has become commonplace now. It stands for Over the Top content stream directly to OTT devices over the internet without the need for intermediary equipment like traditional cable TV does. OTT content can be audio, video, VoIP, or even messaging.
Some examples of the best and most well-known OTT platforms are Netflix, and Amazon Prime Video for video content, Spotify and Amazon Music for Audio, Skype, and WhatsApp for VoIP and WhatsApp and Viber for messaging.
All of these offer different apps that are optimized for the device they will be streaming content on, whether a browser, phone, tablet, or television. These apps that stream OTT content are called OTT apps.
Benefits of OTT App For Your Video Streaming Business
It might seem that investing in building your own OTT tv app could be a drain on resources. When weighed against the multiple benefits while making a video streaming app offers, you will see, the benefits outweigh the cons! Some of the benefits of OTT apps are:
– Increased Viewership:
As per a report, video viewing will constitute 82% of all internet traffic by 2022! Imagine the implications for your business and the opportunity lost if you do not get on that 82%!
– Better Connect with Customers:
Since content on OTT apps is personalized and fuelled by individual choices, it offers you a chance to connect on a deeper level with your customers on a more personal level.
– Increased Profits:
With most customers moving to OTT apps for their media needs, an online video platform providers gives more avenues for revenue than traditional cable tv. This helps in a better profit margin for you!
Did you know How does Netflix make money?
Key Features To Look For in OTT App Development:
While OTT apps can be as feature-rich or threadbare as you would like, there are some key features that are absolutely necessary to create an OTT app. Some of them are:
- Search Function: Having a search function easily accessible to users helps them search for the content they want to watch and increases usability and access.
- Personalized Profile: Since the USP of OTT apps is personalized content, it is important for the app to contain a feature that allows users to personalize their profile. This not only helps them feel connected, but it also helps you personalize content for individual users based on profile and usage history.
- Watchlist feature: The world of OTT videos is huge. Allowing users to add an item to their list of videos to watch later helps them find it easily and come back to it at leisure.
- Social Media Sharing: Seeing how Social Media has taken over the world, allowing users the option to share what they are watching on social media through your app will give you greater visibility.
- Screen mirroring: It is not always easy to watch videos on small screens. Giving users the option to cast to a larger screen will give them the option to continue watching content without straining their eyes.
- Multilingual content: When you are looking at expanding your userbase and catering to a global audience, it is important to ensure that you cater to diverse demography. Having multilingual content will help build brand loyalty with a varied and diverse group of consumers.
- In-app purchases(Optional): There are various ways to capitalize on viewership on an OTT app. One of those ways is to have a pay-per-view or a subscription model. For either of these, enabling users to make purchases within the app makes it a seamless and hassle-free experience for users in turn leading to better customer retention.
List of Top 10 OTT App Builders to Launch Your Own OTT Apps For Your Business
Now that we have looked extensively at some must-have features, let’s look at our pick of the top 10 OTT app development companies that can help you get your app up and running.
The Perfect Solution For World-Class OTT App Development
VPlayed by Contus is a feature-rich, highly customizable app builder that can get your OTT platform app out the door quickly and efficiently. They offer a plethora of customizable features and pricing options making it easy for you to pick and choose your own bouquet of offerings. In addition, VPlayed provides end-to-end development support as well as multiple monetization options helping you achieve your financial goals too.
Some of the features they offer are:
- In-App notification
- Paywall Integration
- Offline Viewing
- Live Video Streaming Platform
- Bulk Upload
- Support for multiple video formats
- Detailed Video Analytics
Get Your Free Demo Here
#2 Vimeo OTT
Leading OTT App Builder With Seamless Streaming Functionalities
Vimeo OTT has a user base of more than 5M+ end users. This gives them a breadth of experience to work from. They offer customizable solutions that start from as little a 1$ per subscriber and can also do custom OTT pricing plans based on your needs. They offer in-house support meaning you don’t have to hire a separate support team.
Some of their handy features are:
- Live Streaming
- Branded Apps
- 24×7 support
- In-depth Analytics
- Simple pricing plans
- Live polls
- Audience Chat
#3 Maz Systems
One of the best choices for OTT TV App Development Service
Used by a lot of popular companies for their OTT needs like Cosmopolitan and Harvard Business Review, Maz systems is another good choice for your OTT app needs. They provide both AVOD and SVOD subscription platform. They also claim to be able to get your apps up and running 150% faster to market than other providers. With custom pricing based on your needs.
Maz offers a bouquet of features including:
- Multi-format support including email and phone support
- Customisable templates
- Custom Analytics
- Cross-Platform functionalities
- No code app building platform
- Multiple monetization modes
- All-inclusive monthly fee
- Aesthetically pleasing templates and designs
Top OTT App Development Company To Create Video Streaming Apps
Builder.ai is another simple but powerful OTT builder that helps you get up and off the ground with minimal coding. They have templates that you can choose from to help design your app easier. For example, in case you want a feel similar to Netflix, they offer a template that you can select, add or remove features and in addition have their team customize it further if required.
They offer multiple features like:
- Apps for multi-device
- Multilingual content support
- Watch Offline
- Smart Search
- Categorised Content
Great Platform to Build OTT Streaming App With Right Features Set
Vidapp is an OTT solution that helps you get your app going. However, they need you to create a video streaming website or video hosted somewhere else. Vidapp offers both annual and monthly pricing plans as well as custom plans based on your needs. In addition, they offer support as well to iron out the niggles you might face.
Some features they offer are:
- Automated Push Notifications
- Daily Journal
- Smart Search
- Filter Options
- Custom Playlists
- Secure Downloads
- Modular templates
- Monthly Calendar
Easy Way to Create & Distribute Your Content Through OTT Apps
Uscreen has been one of the leading players in the VOD app builder market for years now. They have all features covered at pricing that starts at 99$ per month. They allow significant personalization allowing you to align your app with our brand’s look and feel. They too don’t need any coding or third-party tools for distribution.
Some of the key features of Uscreen are:
- Branded apps
- Detailed analytics
- Centralised CMS (Content Management System)
- Supports Apple Watch App
- Play Audio while the phone is locked
- Apps for all online video platform
- Offline Viewing
Gain a competitive edge through stunning OTT streaming apps
Daffodil’s comprehensive suite of OTT app platforms enables media broadcasters to provide an omnichannel presence with engaging expertise. Working with more than 100 organizations across the globe Daffodil has been emerging as a niche player under OTT, AI innovation, & many digital engineering services. Assured with limitless technology expertise, Daffodil empowers professional streamers with services like Live streaming, Music streaming & more.
Daffodil cutting-edge list of features includes:
- Latent-free streaming
- Device compatibility
- CDN optimization
- Live or Cloud-based delivery
- Smart TV app development
- Webinar Management
- Secure content inventory
Create an OTT App For Compelling User Experience
Since Oxagile began in 2005, they have been assisting media and entertainment companies gaining a competitive advantage through digital innovation. The key aim that they focus is about maximizing revenue by leveraging all kinds of consumer data & making smarter decisions by understanding their watching habits. This tremendous revolution paced with competition is boosted through big data technology arriving into this digital world.
Take advantage of many more Oxagile features:
- Custom UI/UX
- Encoding & Transcoding
- Ad-Supported Video Monetization Platform
- CDN-based video delivery
- Live & VOD Streaming Platform
- Predictive analytics
- Marketing automation
Deliver Flawless Viewing Experience via OTT TV Apps
Brightcove, which was founded in Boston specializes in cloud encoding, live streaming, and OTT app development solutions. They are regarded as one of the earliest experts known within the OTT app builders arena. The major highlight comes into play by providing a high-end streaming app solution that is well-suited to enhance the monetization of every type of stream. Indeed, Brightcove lets you launch OTT apps much faster & provide eye-gluing experiences.
Monetize through some of its tech-stack features like:
- Metadata Management
- Customized Player
- Top-tier Security
- 99.95% Uptime
- Marketing Suite
- Ad Ingestions
- Multi Device Support
Create OTT apps for Exemplary Online Teaching
Gleantap, a customer retention software business that was formed in 2018, gave a new innovation & was named Mastera. The primary objective revolves around assisting teachers and creators all over the world to commercialize their passion and attain financial independence. As a result, Mastera’s creation made it exceedingly simple for anybody, anywhere to create, market, teach, and earn money at a large scale. Mastera officially began in February 2021, and it is open to educators with a passion or skill that they wish to share and monetize.
Its distinctive features are:
- 1-to-1 Training
- Pre-recorded classes
- Free Signup
- Digital Merchandise
- OTT Video Hosting
- Zoom Integrations
- Dashboard conversations
The way to grab eyeballs is to get on the OTT train. The writing on the wall is quite clear on that. This guide is a good starting point to look at the features you want to offer on your OTT tv app and the OTT app development company that best suits your needs. Reviewing what they offer and balancing them with your budget will help you make the right call.
Once you have that narrowed down, you’re ready to ride the OTT wave!
Frequently Asked Questions (FAQ)
OTT apps, or over-the-top application, is a video content delivery app that uses the wireless internet rather than conventional distribution methods just like cable bundles or satellite channels to provide video or audio content directly to your loyal subscribers using a smartphone, tablet, or smart TV.
These days everything that’s on-demand has been delivered through OTT apps which have given access to people on screen. All thanks to its high-tech development phase. Create a dynamic over-the-top app that ideally suits the audience's flatscreen, wherever on the move, with controlled program watches at flexible rates.
OTT app builders can help you to open yourself up to a new audience (just like the growing number of cord-cutters) who are actively looking for new VOD services to subscribe to, in addition to enhancing the engagement of your existing consumers.
The future of television and online streaming services is predominantly dependent on OTT platform development. It's a multibillion-dollar industry that's causing a significant shift in how people consume material. In a case where you are entering the market, then definitely from OTT Web TV to gaming consoles, you can build a strong video streaming presence globally & scale up your precious content as the best video creators.
The key parameters that help to have a customized OTT TV app for your brand start with finding the right OTT app development company. Then, you’ll need to have a video streaming website ready & add your content creations, expand your streaming horizons by making it configurable across devices, promote your assets regularly & lot’s more.
At different price points, you’ll have different video monetization models added to innovative app features. OTT platform providers offer different functionalities based on individual business needs. But if you're serious about learning about all of your OTT platform provider alternatives, we can help you get started, right away.
You can choose to have the best OTT app developers for developing one for your business with some of the key checkpoints like customization of your streaming website, video streaming website alongside stunning apps, flexibilities offered to the audience, accepting global payments, tech stack hands-on solution, and post-launch support.