Top 7 Enterprise Video Content Management (Best Platforms 2024)

In today’s digital world, video has become an integral part of our social lives. From social media handles to online video streaming services, people are consuming more hours of content than ever before. In that too, video consumption is far more than audio content. 

As a consequence, businesses are incorporating video into their marketing strategies in greater numbers. However, managing and distributing video content could be a complex and time-consuming process, especially for organizations that have multiple teams and stakeholders.

This is where enterprise video content management comes into the picture and shines well. An enterprise content management solution provides businesses with a centralized platform to create, store, manage, and distribute video content across multiple channels. 

Indeed, with the help of enterprise content management systems, businesses can actually streamline their ongoing video content workflows and ensure that their content reaches the right audience at the right time. Isn’t that fascinating? But wait, the other benefits are listed below in detail. Do check it out. 

What is Enterprise Video Content Management?

To be specific, Enterprise video content management is a subset of enterprise content management that is focused on managing video content for an organization. In simple words, ECM refers to a collection of tools and strategies for capturing, managing, storing, and delivering content and documents linked to an organization’s processes. EVCM, on the flip side, is concerned with video content, including live and on-demand video streams, video files, and associated metadata.

According to a study conducted, the global corporate video market is expected to grow from $16.4 billion in 2020 to $25.6 billion by 2025. This increasing demand for video content for communication, training, and other marketing purposes is propelling the market forward. An effective enterprise video content management system can assist organizations in increasing operational efficiency and effectiveness to a greater extent. 

Also, this includes features such as video capture and ingestion, metadata management, video storage and archiving video transcoding, and delivery, content search and retrieval, user access control, and analytics and reporting. With the growing significance of video content, an effective enterprise video content management system is becoming a must-have tool for organizations looking to remain competitive. 

The 7 Best Enterprise Video Content Management Systems To Try In 2024

Managing video content can be challenging, but with the right video content management system (CMS), it can be much easier. In 2024 or later, there will be a number of video CMS options available, but it becomes important to choose one that is made to the needs of your business. With that being said, let us explore the 7 best enterprise video content management platforms i.e VPlayed, Brightcove, IBM Cloud, Vimeo OTT, Brid.TV, etc. 

1. VPlayed

Unlock the Power of Video with Vplayed’s Enterprise Video CMS Platform

VPlayed is a top-tier OTT platform that provides enterprise content management solutions for organizations of different sizes. With a focus on catering to businesses from various industries, this video CMS platform enables content owners, digital streamers, and broadcasters to build and manage their own streaming channels without taking much effort.

By utilizing the advanced CMS and centralized library offered by VPlayed, businesses can easily collaborate with content partners, manage bulk imports and exports, and streamline their workflow. With tools like drag-and-drop video scheduling and an optimized HLS video player, professionals can easily manage their workflow and ensure a fast and efficient playback experience for their audience.

Not only does VPlayed offer an enterprise video content management platform, but it also provides marketing and analytical tools that allow businesses to gain valuable insights into their audience and optimize their monetization strategies. With this platform, businesses have access to a diverse range of exclusive features that can be tailored to their specific needs, ensuring a personalized streaming experience for their audience.

The Key Features Of VPlayed’s Enterprise Video CMS Platform are

• Offers exclusive features that can be tailored to specific needs. 
• Enables multi-lingual support for a personalized streaming experience.
• Provides enterprise content management solutions for businesses of all sizes.
• Comes with white labeling to customize and brand the streaming channel accordingly.
• Offers drag-and-drop video scheduling and an optimized HLS player for fast playback.
• Provides valuable marketing and analytical tools to optimize monetization strategies.

2. Brightcove

Powerful, Secure Video Management for Enterprise Success

Brightcove is one of the top players in the enterprise video hosting and management space, catering primarily to large broadcasters and corporations. The platform offers a full suite of features for both VOD and live streaming, with support for server-side ad insertion and all three major monetization models. The powerful features and integrations make it a popular choice for marketing agencies, IT companies, and large corporations. 

Brightcove is also equipped with extensive audience engagement tools, allowing businesses to build deeper connections with their viewers and optimize their content for better performance. With its high-end encryption and content protection capabilities, it becomes one of the reliable choices for businesses looking to safeguard their valuable media assets.

As a prime example of a video content management system, Brightcove is designed to make it easy for businesses to store, manage, and distribute their video content online. Their cloud-based video streaming platform offers a centralized library for all media assets, with support for a wide range of formats and codecs. The powerful search and metadata capabilities make it easy to find and organize content, while its collaboration tools allow multiple team members to work on projects simultaneously. 

The Top Features Of Brightcove Enterprise Video Content Management System are,

• Metadata can be manually added to videos.
• Provides in-depth media performance and engagement analytics.
• Assigns permissions and access based on administrator and viewer.
• Provides interactivity within videos through surveys, polls, branching, and other means.
• Supports limited formats of audio and video files but not documents or images.
• Low-latency video streaming with commercial support, live clipping, and VOD publishing.

3. GUDSHO

360° Enterprise Online Video Platform To Stream, Succeed, And Scale

GUDSHO is the ultimate Online Video Platform for video-driven businesses and creators of all kinds. With us, you can turn your fan support into real revenue, leveling up your video marketing game effortlessly.

In the blink of an eye, you’ll be ready to go live in seconds, owning your entire video channel with absolute creative control. GUDSHO offers a whopping 100+ high-end OTT features to make your content shine.

Also, our top-notch video content management tools make your life easier, while our 360° analytics provide powerful insights to steer your video strategy. And reaching a global audience is a piece of cake.

Key Features:

• Host your videos with ease, because GUDSHO got your back
• Go live and let the world see your magic in real-time
• Manage your videos like a pro with our video CMS
• Delve into your audience’s preferences with video analytics
• Experience the crystal-clear brilliance of 4K video streaming
• GUDSHO takes security seriously, providing you full privacy

4. IBM Cloud

Secure, Streamlined Video Content Management with IBM Cloud

IBM Cloud is a powerful video streaming platform that supports live and pre-recorded video streaming for external sharing. With the ability to accommodate more viewers at once, this platform becomes an ideal choice for large-scale campaigns and events. Also, real-time analytics enables content owners to monitor the overall engagement, such as detailed geographical locations, join or left out timings, devices used, etc.

IBM Cloud also features a mobile-friendly player and live chat, making it an excellent tool for professional events. Along with this, they provide various video monetization platform with options for content creators and broadcasters through subscriptions and one-time transactions. However, the platform does not offer support for generating revenue via ad-based content monetization.

Overall, one can say that IBM Cloud is a powerful enterprise content management system that can help businesses streamline their video content management and distribution. With its advanced features and real-time analytics, this platform is a valuable asset for businesses looking to optimize their video content and improve viewer engagement.

The Key Features Of IBM Cloud’s CMS Platform are,

• Pretty much compatible with the mobile ecosystem. 
• Support for both live streaming and video-on-demand (VOD).
• Customizable channel page and automated closed captioning feature.
• High-end content security and privacy features to protect sensitive information.
• Audience and employee engagement tools, including live chat and Q&A features.
• Enterprise and global video content delivery network (CDN) for efficient content distribution.

5. Vimeo OTT

Better Video Management, Better Results

Vimeo OTT is an industry-leading video hosting platform that caters to businesses worldwide. Initially launched as a video-sharing website, Vimeo OTT quickly evolved itself into a standalone solution for video hosting, management, and distribution. The platform offers a number of features to content producers, which include video organization, embedding, and different customization options.

One of the primary benefits of using Vimeo OTT is its ease of use and versatility. Content owners can easily upload their content and customize their apps, websites, and checkout pages to meet their specific requirements. Apart from this, this OTT platform provides powerful tools for managing and distributing content to a global audience. 

Another significant advantage of using enterprise video content management is its extensive range of customization options. As mentioned in the above paragraph, content owners can tailor their apps and websites to match their brand identity, including custom branding, colors, and fonts. This ensures that customers feel confident when purchasing content, leading to increased revenue generation.

The Key Features Of Vimeo OTT That You Need to Know

• Multi-device compatibility for a wider audience reach.
• The player is fully capable of providing a seamless user experience.
• Caters to existing niche audiences by allowing targeted content delivery.
• Offers complete OTT support, including monetization and analytics tools. 
• Seamless integration with third-party tools and services, such as CRM systems. 
• Comes with engagement tools such as comments, ratings, reviews, etc. 

6. Kaltura

Easily Manage Video Content with Kaltura Enterprise Platform

Kaltura is an enterprise content management solution that offers businesses a powerful and flexible platform for managing and monetizing video content. With its open-source APIs and developer tools, businesses can fully customize their video experience, adding functionality and design elements that align with their brand and objectives.

One of the standout features of Kaltura is its support for various monetization options. Businesses can leverage integrations with leading ad networks, as well as subscription-based models and pay-per-view options, to generate revenue from their video content. The platform also supports advanced analytics, providing businesses with detailed insights to optimize for better results.

Indeed, Kaltura’s in-depth analytics provide businesses with a comprehensive understanding of how their content is performing. With the ability to track various metrics, including viewer engagement, section skipping, and interactive element responses, businesses can fine-tune their video content strategy and make data-driven decisions that drive engagement and conversions. 

The Key Features Of Kaltura’s Enterprise Video Management are

• Interactive video tools for creating engaging content for small age groups.
• Supports a variety of industries where bread and butter run over online content. 
• Allows for efficient uploading of video files, creation of quizzes, and screen recordings.
• Empowers broadcasters to use an open-source platform that is highly customizable.
• Monetization options are available via a variety of integrations, making it hassle-free.
• Supports HTML video ads and overlay ads and has gamification features for learners.

7. Brid.TV

Unleash the Power of Video With CMS Software

Brid.TV is one of the leading video content management systems intended to help publishers monetize their video content with ease. With an intuitive user interface and advanced filtering options, publishers or content owners who hold massive video libraries can quickly and easily find and manage their content. 

In addition to its powerful video content management capabilities, Brid.TV also offers extensive header bidding analytics with more filters and data. These analytics provide publishers with valuable insights into their content and advertising performance, allowing them to optimize their ongoing strategies and increase revenue multifold. 

As a white-label enterprise video CMS, Brid.TV is focused on helping big brands and publishers take their video monetization to the next level. All in all, with its extensive feature set and capabilities, Brid.TV helps content owners or publishers to maximize the value of their present content and reach new audiences across different geographical locations. 

The Key Features Of Brid.TV CMS That You Need to Know

• Allows for seamless integration with existing strategies.
• A comprehensive set of search options and 360 degree video support
• Advanced tracking features provide insights into content performance.
• Enable content owners to deliver real-time content to their audiences. 
• Ability to gather user profile data to create more personalized content. 
• Offers sticky Ad units & dynamic Ad insertion to create a sustainable business model.

Wrapping Up 

In conclusion, the world of video content is ever-evolving, and businesses must keep up with this pace to stay relevant. Adopting a video content management platform is one such step towards revamping the marketing strategy and staying ahead of the game.

We hope that this article on the top video content management platforms has been helpful in providing valuable insights into the features and benefits of each platform. However, we understand that choosing the right platform for your business could be a tiring task.

But, don’t worry at all, as VPlayed is here to make your decision-making process easier. It is a comprehensive video content management platform that caters to all your video management needs, from creation to distribution, and everything in between.

With its advanced analytics and reporting features, you can keep a watch on your content performance, identify audience engagement, and make data-driven decisions to improve your overall strategy. Also, VPlayed’s customizable branding options enable you to create a consistent brand experience and enhance your brand identity.

If You Already Have An Idea To Integrate Video Content Management In Your Platform, Schedule A Free Demo And We’ll Get You On The Road To Streaming Success