Joomla, one of the powerful platforms for raising an ecommerce site is widely preferred by many. However, not all the businesses those build their websites on Joomla ecommerce platform deliver the expected results or achieve fruitful gains. The reasons are many and vary. But, oftentimes, most individuals forget to analyze a few factors before setting up a website. Though the mistakes that are discussed in this article are minor ones, the weight they throw on your business is hefty. So, next time if you plan to set up an ecommerce website using Joomla, watch out for these common 15 mistakes to set your business goals running without messing up.
1. Fuzzy keywords:
Keywords play a crucial role in the development of all ecommerce businesses. Even a well-designed website without specific keyword density will be blown away like a speck of dust by the stormy competitors. Planning and picking the right keyword is the key; keeping in mind your target audience is the expert way to move your business forward. Build content encompassing the keywords and try not to stuff them. It is the best strategy for a well-optimized website.
2. Unconventional web designing:
Website is not all about pulling a template off-the-shell and claiming you have pulled up an incredible designing for your site. Remember, with no proper research invested, the design that looks extraordinary in your browser will appear below ordinary on new and updated browsers of others. So, find solutions and pick templates or plugins that work well on all kinds of browsers without eating too much of loading time. Web designing is tricky, when handled properly pulls a lot of crowd with ease. It is always better to opt for a professional designer to handle your designing needs rather fancying it by yourself, unless you are pro!
3. Backfiring SEO strategy:
While poor keyword choices and inconsistent content hurt SEO to a great extent, placing irrelevant information in the H tags or heading tags add more woes to the injury. The H tag is exclusively designed for adding information about the “heading” of that particular page to get indexed by search engine spiders. But, oftentimes, people tend to fill it up with paragraphs, company information, and irrelevant details on the H tags, which in turn messes up the entire SEO process, leaving your site unnoticed by search engines; in other words, you lose potential customers on a constant basis.
4. Static updates:
It is one of the commonest mistakes most web owners fail to realize. Most websites existing in the internet nowadays comprise data that have never been updated since setting up the site. It really brings down the quality of the website and stimulates user to bypass your website. Having a website with up-to-date content and data makes your site trustworthy and persuade your customers, that in turn forces them to visit your site again and again.
5. Security fall back:
As raising websites enforces no age restriction or any specific limitations, setting up a website becomes easy, and anyone can establish it at any time. Most of us fail to concern over the security issues of the sites, and especially, if the website is an online shop selling products, then it will lose its reputation among customers swiftly and all your valuable efforts for setting up the website will vanish in thin air. Security and safety of website is quite important, as even a system crash down due to various reasons easily destroys all your data. System with a low security measures takes too much of time to load, annoying most users. So, add necessary plugins to make your website completely secure and safe, and help to load faster.
6. Link woes:
Helping a site getting indexed in search engines is a daunting task and almost impossible without link building. Generally, a website comprises two kinds of links, internal and external. When a user clicks an external link, the new page should pop-up, not exactly on the same window but on a new window. If it happens to be on the same window, then you are throwing away your precious customers to someone else. So, design your website in such a way that any user clicking the external link will be taken to a new window. It enables the customer to stay on your website for a while and gives him/her an opportunity to buy at least one of your products.
7. Copy paste from MS word:
While MS Word is the automatic tool everyone turns out for when preparing content, loading the content directly into the Joomla HTML editor will take your website completely down. And you may have to wait for a long time to bring it up again; meanwhile you may lose potential data during the process. So, to avoid that better copy the content into a notepad before copying directly into Joomla editor to avert system crash down, and help your data stay safe.
8. Image resizing and naming:
With most web owners concentrating on videos to enhance their business promotions, designing your site that supports mobile ready option and resizing of images is recommended. If your site doesn’t support image resizing, the showcase of your product images may lose elegancy and no one prefers low-quality images. Even naming the images is preferred by most users. For example, having an image in the name of “1.jpg” won’t keep the visitors engaged, but an image named “furniture.jpg” will inspire users to view the product.
9. Underlining headings:
Most people tend to click the heading mistaking them for links. So, it is better to keep the headings without underlines to give users a clear indication over links and headings.
10. Space in file names:
Creating file names with underscores rather than spaces is a wise move as most browsers fill the spaces with “%20” which in turn leads to undesirable outputs and issues. A file name with “well_good.jpg” sounds interesting than “good.jpg,” isn’t it?
11. Checkout problems:
A checkout page with a plenty of steps between placing an order for a product and payment will annoy most users and in fact, forces many to leave the site without purchasing any. In addition, designing a single page comprising the order information as well as payment-related information would be an added advantage. Acting like a customer would help you avoid this problem and help you come up with best promoting stuff.
12. Difficult searching options:
Most users tend to make use of searching information related to products via search engines like Google, Yahoo!, etc. So, when a user is surfing for some information over a product you sell after landing on your page, helping him with search options in the website to make him stay in your site for a long time. Search engine plugins available for Joomla will get the job done for you when installed in your site.
13. Hapless customer service:
Security and support are the most essential factors that most web owners fail to concentrate on. Though most sites host FAQ in their sites for helping customers, the information provided in the section may not be applicable for all queries. In that case, the support team has to be in touch with the customers to get the queries answered instantly. This is one of the crucial areas to improve your clientele and client base.
14. Poor shopping cart design
With online shopping becoming favorite for many, designing a shopping cart to view and order products in the same page is a great option. Even allowing comparisons between two or more products would help your customers prefer your site compared to other sites. A poor shopping cart design with awful designing will never take any of your products to customers. So, while designing make it easy and plain.
15. Minimal payment options:
More and more numbers of websites available online have incorporated payment options using credit card/visa card. Even some use PayPal accounts. But, a person who doesn’t have a credit card or PayPal account would never be able to buy a product in your website. So, allowing other payment options like netbanking, debit card will increase the number of users visiting your website and improve your sales too.
All the mistakes discussed in this article will help you designing a fabulous site with wonderful gains.
Attractive section of Information for developing Joomla website. It’s one of the great platform to build websites and I just stumbled upon your blog and in accession capital to assett
that I acquire reading your blog posts in future.