Are you a tutor, an educational content creator, or an Edutech startup?
Investing the next 5 minutes on this blog will add immense value to your business. This guide will teach you how to make money from your educational videos.
Additionally, we will explore effective methods for monetizing your educational video content.
Finally, we will explore some top platforms for monetizing your educational videos online.
Monetizing educational videos in 2024 is a smart move. The demand for online education is actually soaring, year on year, and certainly not slowing down.
But why monetize educational videos online? Because people love the convenience, flexibility, and accessibility of online education videos.
So, it is no wonder that 70% of all students say online learning is better than traditional classroom learning.
Online learning is the fastest-growing market in the education industry. It has grown 900% since 2000, when it was first created.
According to Research and Markets, e-learning is projected to reach a whopping $374.3 billion by 2026.
This is a great chance for educational content creators like you. You can take advantage of this growing market and make money with your online courses.
Table of Contents
7 Methods To Monetize Your Educational Video Content
Want to know the 7 best methods to monetize your educational video? Here are some of the monetization models are subscription, advertising, pay per view, selling additional video content, affiliate marketing, etc
1. Subscription:
Offer a subscription-based model where viewers pay a recurring fee to access your educational video content. This provides a steady stream of income and encourages long-term engagement.
| Pros | Cons |
|---|---|
| Stable and recurring revenue | Requires consistent production of high-quality content |
| Exclusive content and community building | May limit access for those who cannot afford a subscription |
2. Advertisement:
Generate revenue by incorporating relevant advertisements into your educational videos. Advertisers pay to showcase their products or services. You can then earn money based on the number of views or clicks on those ads.
| Pros | Cons |
|---|---|
| Potential revenue without charging viewers | Interruption and annoyance to viewers |
| Passive income with a large viewership | Fluctuating and uncontrollable ad revenue |
3. Pay Per Course:
Create individual courses and charge a fee for each course. This lets you monetize your educational videos by sharing knowledge with interested learners.
| Pros | Cons |
|---|---|
| Monetization of individual courses or modules | Continuous creation of new courses needed |
| Control over pricing and revenue generation | Viewer hesitation in paying upfront |
4. Selling Additional Videos Content:
It lets you offer supplementary materials, like e-books, workbooks, or study guides. Charge a separate fee for these additional resources to extract more out of your video business further.
| Pros | Cons |
|---|---|
| Opportunities for supplementary materials | Additional time and effort for content creation |
| Catering to different learning preferences | Sales dependent on perceived value |
| Flexibility to target different audiences with varying prices | Competition with free educational content |
5. Affiliate Marketing Programs:
Partner with relevant brands and promote their products or services within your educational videos.
Viewers who purchase through your affiliate links earn a commission.
This model acts like a safety net – it provides an additional revenue stream.
| Pros | Cons |
|---|---|
| Commission-based revenue without creating products | Success depends on effective promotion |
| Recommending relevant products/services | Building trust with the audience |
6. Monetize with Paywall
Paywall is a platform that can help you monetize your educational videos. It provides various payment options for viewers.
This simplifies the payment process and expands your potential audience.
| Pros | Cons |
|---|---|
| Access to a global customer base | Platform fees and transaction costs |
| Variety of payment methods | Competition from other content creators on the platform |
| Control over pricing and revenue streams | Requires marketing efforts to drive traffic to content |
7. Crowdfunding:
Crowdfunding lets you engage with your audience by crowdfunding your educational video content.
You can encourage viewers to support your work by donating or contributing to specific projects allowing you to monetize your content through their support.
Always consider your niche requirements when choosing a OTT monetization model. It is extremely crucial to ensure the longevity of your business.
Looking To Build Your Own Education Video Platform?
Start and Grow Your Video Streaming Service With 1000+ Features & 9+ Revenue Models.
Highly Customizable- Life Time Ownership
- Own 100% of Your Revenue
- Full-Branding Freedom
9 Best Platforms to Monetize Educational Videos Online
We have compiled a list of the 9 best platforms for making money from educational videos. Some of the platforms are VPlayed, Dacast, Brightcove, Vimeo OTT, Panopto, Kaltura, IBM Cloud, and Zype. The list is compiled based on extensive reading of user reviews, customer testimonials, and expert suggestions.
1. VPlayed
VPlayed is an online video education platform that makes learning easy for instructors.
The platform makes users effortlessly create, manage, and monetize educational content. VPlayed offers monetization options like pay-per-view, subscriptions, and advertisements to generate revenue.
It also provides built-in analytics to track content performance and improve learners’ engagement.
In addition, VPlayed is a fully-customizable learning solution that
If you have large educational content and need a reliable monetization solution, VPlayed is a great choice.
2. Dacast
Dacast is a versatile video platform that caters to the needs of educators and edu-tech startups.
It provides reliable and low-latency video streaming and hosting services, making it a great choice for delivering educational video content.
Dacast’s user-friendly interface allows educators to create engaging videos for learners.
Dacast offers robust tools and integrations to help educators monetize videos online.
It also has built-in security mechanisms and analytics to gauge learners’ engagement.
In a nutshell, the platform offers a secure and scalable solution to kickstart an educational streaming business.
This makes Dacast an excellent platform for businesses and independent educators
3. GUDSHO
GUDSHO is climbing the ladder of an established elearning video platform list by coming to edutech creators and tutors as the trust-worthy membership platform for hosting and monetizing educational content.
All these were made possible with their exquisite features like a powerful video CMS that organizes all the educational content in a single place for audiences to retrieve when required, and other industry-grade attributes and capabilities. To name a few, the embed code functionality that can be appended to any blog or website and a special screening aspect to display content to specific users.
And, and, and, the best part of the platform is that it has pre-built analytics to track learner’s activity and how well videos are performing. This attribute will surely help creators shine in their passion.
Therefore, if you are in need of an educational platform that delivers more intuitive learning experiences, GUDSHO is your one final stop.
3. Brightcove
Brightcove supports the monetization of educational videos through various means. It offers pay-per-view options, allowing educators to charge for specific content. Additionally, subscription models provide recurring revenue from subscribers.
Brightcove integrates advertising capabilities, enabling educators to display ads and generate revenue.
The platform also provides detailed analytics to track video performance and optimize monetization strategies.
With these OTT features, Brightcove empowers educators to monetize their educational videos and maximize revenue potential effectively.
Recommended Reading
4. Vimeo OTT
Vimeo OTT is a video education platform that offers live streaming and video-on-demand solutions.
It allows large-scale live streaming and supports app creation for better engagement in virtual classrooms.
The platform offers high-volume storage for extensive video libraries, and has a robust account management features.
It provides multiple ways to monetize educational videos and offers tools for analytics and marketing support.
In a nutshell, Vimeo OTT is a great choice for educators who want to monetize their educational videos online. It has advanced features, flexible monetization options, and tools to analyze video performance and manage accounts effectively.
5. Panopto
Panopto is a leading educational video platform that offers a comprehensive video content management system.
Its user-friendly interface and powerful features make it a preferred choice for delivering and managing educational content.
Panopto offers many useful features. These include detailed analytics, recording and live-streaming lectures, interactive capabilities like quizzes and embedded links.
With Panopto, educators have a robust video monetization platform while providing a personalized learning experience for their learners.
6. Kaltura
Kaltura is a powerful and flexible video platform designed for educational institutions worldwide.
It offers advanced features for creating, managing, and delivering high-quality video content.
With Kaltura, instructors can easily upload, manage, and share videos with students.
It provides editing tools and strong security features for online classes, remote learning, or flipped classrooms.
Kaltura offers secure cloud-based hosting. It also provides interactive video tools such as quizzes and hotspots. Moreover, users can customize their videos to match their brand image.
It also integrates with different educational tools, simplifying content management and distribution for instructors.
7. IBM Cloud Video
IBM Cloud Video is a powerful platform designed for the unique needs of the video streaming industry.
It allows educators to deliver high-quality video content that students can access anytime, anywhere, and on any device.
The platform also offers customizable branding options. This allows educators to carve a brand image among their audience.
IBM Cloud Video for education offers many key features.
These include: – Live streaming capabilities for real-time lectures and events – Secure video hosting with access controls – Digital rights management – Interactive video tools to engage students – Ability to create a cohesive brand identity.
8. Zype
The Zype platform offers multiple options for streaming and monetizing educational video content.
Its advanced features and user-friendly interface make it ideal for educators planning to take it to the Internet.
The platform is adaptable and scalable, simplifying education content management, viewer engagement, and performance tracking.
Conclusion:
The availability of myriad platforms opens up lucrative opportunities for content creators to monetize educational videos.
However, YouTube may not be the ideal platform for educational content.
Building a dedicated education OTT platform offers distinct advantages over relying solely on YouTube.
It provides greater control over your platform and extensive customization options. Thus educational content creators can tailor the user experience to their niche-specific needs.
Before launching a platform, creators should consider factors such as target audience, content type, monetization options, scalability, security, user experience, etc.
As a content creator, one should prioritize a seamless learning environment.
In addition, improving content quality and implementing effective marketing strategies to attract learners.
Additionally, features like interactivity, collaboration tools, and mobile compatibility can enhance user engagement.
I’ve been wanting to create educational videos for a while now, but wasn’t sure how to monetize them. This blog has given me the guidance I needed and I can’t wait to start making money from my passion. Thank you!
Hi, We are launching a educational streaming services and monetize educational videos. I’m interested in a demo and pricing.
Hi, I am so excited to see where the future of educational videos is headed! With so many options to make money, it’s clear that this industry is only going to grow in popularity. Thank you for the insightful blog!
Hello, We plan to have a subscription-based video streaming services for education with library, video webinars, and small group and one-on-one tutoring. Because you offer an education-style video platform with all of these features, including a video monetization system, you would be a perfect fit. We would also wanted to know if it would be possible to have a home page as well as several informational pages connected to our platform. What information would you need from us to get a custom quote of the monthly costs for us to use your platform for our service?
Hello, As a teacher looking to supplement my income with educational videos, this blog has been a game changer for me. I can’t wait to explore all nine platforms and see which one works best for me. Thank you for the valuable information!
Hi, I want to know how to monetize educational videos online for my courses and I want to protect them What do you offer in terms of protecting and preventing recording of videos, what are the prices and plans, and thank you
Hi, We are a system integrator in educational video streaming services, need a cloud OTT with CMS solution for existing clients, kindly connect with us asap. Thanks
Hi there, we are currently looking for an OTT + LMS solution that could help us monetize educational videos legal edutech product. Looking forward, Best,
Hello, We are an education content provider company looking for a platform to host educational videos for students.
Hi there, I want to sell & monetize your videos on your platform, please suggest me how can I sell it.
Hello Team, I work with a free open access medical education programme who now wish to expand into paid subscriptions for some of our content. I would like a brief outline of pricing and demo of a video platform for education. Do you also provide app options and podcast options?
Hello, I never would have thought that educational videos could be such a profitable venture. This blog has given me hope and motivation to start creating my own videos. Thank you for sharing these valuable tips!
Hi, I would be interested to know the price to launch a education and elearning. Please let me know if it can be bought outright or is it on a monthly subscription-based. Thanks
Wow, I never realized there were so many platforms available to monetize educational videos. This blog has opened up my eyes to the possibilities for creators in 2023. Thank you for sharing!
Hello, I have the best video platform for education and I want to protect my videos from screen recording