For every content creator there is around us, they tend to bear the burdenings of both original content creation as well as running a livelihood on the said occupation. Not to mention, there is this additional catch of an ocean of other content creators out there waiting likewise to be seen. Nevertheless, the video making industry seems to stand straight as a generously commissioning occupation. Since, for such a multitude of video makers, there are several multitudes of audiences pooled up to keep sampling up-to-date content.
But in recent years, this industry has seen much more organization with respect to a solid pathway for video monetization. Yes, the evolution of video streaming platforms- in the form of an VOD platform, say- brought on a tremendous force into the monetization part of the industry. Thus, began the evolution of video monetization platforms– a virtue for content owners and its tasters alike. It proved to be a well rounded solution in the complete, end-to-end mediation of content monetization for the rightful associate of the content.
Top 7 Best Video Monetization Platforms
- VPlayed – A Multi-model OTT Video Monetization Solution
- GUDSHO – A Premium Video Monetization Platforms
- IBM Video Cloud – A Scalable Video Streaming Monetization Platform
- Brightcove – A Globally Reliable Video Monetization Services
- Vimeo OTT – A Long-time Provider in Online Video Monetization Industry
- Dacast – A Leading Video Monetization Specialist
- Maz Systems – Best Enterprise OTT Platform Monetization Formula
What is Video Monetization?
Video monetization can be best described as making money from your video content via the likely route of a content monetization platform. That is to say, and you shall find legitimate returns for your efforts in content generation.
Now, on how to monetize video content– the concept is attached to not just a singular way, rather it gives you a choice between three of the commonly followed ways. They are categorized as models of,
SVOD– Subscription Video On Demand, is generally, majorly opted by media companies as a revenue system for their platform. This model carries out the exchange of paid subscriptions for access to the entire library’s contents. The subscriptions can be made for a monthly or per annum basis, as decided by the subscriber paying. There are also varying package designs for subscription, with certain platforms.
AVOD– Advertisement Video On Demand, this model focuses on incorporating commercial advertisements at various points within a single video segment for every video streamed on the platform fostering this model of monetization. The money comes from brands paying to the platform provider for running their ads on the latter’s platform.
TVOD– Transactional Video On Demand, this model makes a monetization solution out of every transaction of a video commodity at a purchase rate. This is applicable to every video asset available on the platform. The length of the ownership lent to the purchaser may vary though, it could be a duration of time or for as long as the platform or the content exists.
Additionally,
PVOD– Premium Video On Demand, this could be considered as a special model exclusive to monetizing content of the premium range only. For instance, the platform can rent out box-office content or preview shows of yet-to-release movies for a special sum.
Hybrid– a mix up of whatever you see fit for your platform. Though, this model is advisable for higher-up platforms who have quite gotten hold of the market until which point they are suggested to go with one of the top three video monetization models discussed above.
How Do You Practically Monetize Your Videos?
Launch Your Very Own VOD Platform
Firstly what is vod? & how it is important to have a space for hosting your contents. This space must also keep your contents organized and accessible to the whole of your platform subscribers. Therefore it is best to go for a proper video streaming platform that will also act as your video monetization platform. This involves partnering with an top VOD platforms provider (many top suggestions waiting for you in the coming paragraphs).
Put a Monetization Tab to the Contents/ Keep Your Contents Under Pay Control
Now that you have a sorted video platform forwarding your contents to the world. It is time to loop the contents through a monetization model of your choice. But as a beginner in this respect, you had better choose the subscription monetization solution.
Create a paywall on your platform for your subscribers to check off payment payment before getting through to the contents therein. You can be assured that people who share the same thematic interests that are idiosyncratic to your platform will definitely subscribe at the package rate stipulated by the platform.
Cover Your Audience With an Offer or Two
But you are not off the hook yet. To keep the subscribers further in, right at the center of your business, you ought to offer some leeway. Go with offering to waive the first month’s fee of subscription. This is generally marketed as ‘free trial’.
This has two advantages to it: a) you are putting out an authentic invite for people to come onto your platform and get a good idea of the contents you are hosting under your banner b) your token of generosity will amplify your reach even if not the actual subscriber base.
Recommended Read: How To Build & Grow A Subscription Video On Demand Service?
Why Youtube Isn’t Necessarily The Right Way
The population of content creators of this millennium are aware of the popularity of Youtube’s medium, for getting their content across to the world. They also take to the fact that this medium for video streaming doesn’t mandate an incubation-level investment. That is when they jump right into the venture of opening a channel on its platform.
Though, Youtube isn’t necessarily the best way to monetize videos on account of certain difficult technicalities imposed by the monetization guidelines of the same. Also there is the fact that Youtube is incomprehensibly competent that the odds of success is almost tied to the perfect timing of monetization alongside a clean acceptance from the company. Otherwise you may be prone to encounter cases of unexplained demonetization, wrongful flagging or violation of content guidelines.
Even if Youtube is an AVOD platform sought for its universal base of audience. Nevertheless, it cannot provide a reliable monetization solution that is a want of every professional video maker, apart from an erratic stream of commission.
Seven Top Video Monetization Platforms To Monetize Video Content Online
The best video monetization platforms in 2023 include the following VPlayed, GudSho, IBM Cloud, Brightcove, Vimeo OTT, etc.
Our expert team has reviewed these platforms.
Ranks were allotted based on parameters like customization, scalability, platform reliability, security measures, etc.
Let’s see each of these platforms in detail in the section below.
1. VPlayed
A Multi-model OTT Monetization Solution
VPlayed is a video streaming cum video monetization platform offered by CONTUS Tech. It has recently gained currency among OTT businesses.
Thanks to its 100% customizations, 50% faster implementation and deployment with over 150 powerful features and integrations.
It also has built-in tools to track performance metrics for further optimization.
Some of the Highlights of Video Monetization Models,
- HLS Video Player for super-smooth video streaming.
- A consolidated CMS system for the overall organization.
- Tools for Performance Analytics.
- It gives free migration with up to 99.9% uptime.
- 6+ revenue models include
These include AVOD, TVOD, SVOD, PVOD, Catch Up TV, Coupons & Promotions, Video Paywall, Third Party Ad Integration, and Server Side Ad Insertion.
Pro-tip: Choose VPlayed if you are new to the video monetization industry, as it offers extensive benefits and endless customizations.
2. GUDSHO
A Premium Video Platform to stream monetize and sell video content
GUDSHO is a quick-start video monetization platform built exclusively for the creator community. Video creators can easily upload, stream, and sell their content to their intended audience in minutes.
GUDSHO lets independent creators and businesses control the income fetched from their channels.
The Top Highlights of GUDSHO Include:
- HD video player to deliver a high-quality viewing experience
- All-in-one video & customer management dashboard
- Multiple monetization models to generate up to 5x RoI
- Seamless international transactions with easy payout options
- In-depth analytics and video performance data
Pro-tip: Monetizing on GUDSHO is highly rewarding and can be done via subscriptions (SVOD), pay-per-view (TVOD), or Donations. Creators can also earn by brand sponsorship and promoting merchandise.
3. IBM Video Streaming
A Scalable Video Streaming Monetization Platform
IBM Watson Media is a video streaming solution centered around privacy, reliability, and scalability. Its streaming service gives the convenience of an easy start and is powered by AI.
Besides, it provides its customers with an intuitive video marketing strategy to build brand awareness and improve customer retention.
Some of the Highlights of IBM Watson Media:
- Its solution can be in the form of an embed, a URL, or a secure channel.
- It allows for parallel live streaming for a day or longer.
- Its scalability is based on a multi-CDN delivery system.
- It presents its customers with over 3 concepts of monetization.
These models of monetization are pay-per-view, subscription system, channel membership, sponsorship, and revenue ideas.
Pro-tip: Choose IBM video streaming if your primary concern is privacy and security.
4. Brightcove
A Globally Reliable Video Monetization Services
Brightcove Beacon is a video hosting platform used for monetizing the content streamed on it. It is associated with 16 data centers globally known for handling 875 million views per week with up to 99.99% uptime.
In addition, its patented technologies (2) are Emmy-winning, as evidenced by the trust endowed on Brightcove by high-end organizations such as SXSW.
Some of the Highlights of Brightcove Beacon:
- It presents customers with options for Auto Captioning.
- It streams with an adaptive bitrate technology
- It has no limitations to the file size
- Payment is based on the total minutes of the output.
- Brightcove offers 3 revenue models: AVOD, SVOD, and VOD.
Pro-tip: Choose Brightcove if you want a simple, easy-to-use platform and nicely embedded HTML pages.
5. Vimeo OTT
A Long-time Provider in Online Video Monetization Industry
Vimeo OTT has set up a successful video streaming service for over 1000 businesses. Its name is synonymous with a high-quality viewing experience.
One of its commitments proposes to innovate employee communication through the best video medium. It suggests video communication tools like webinars, live hosting, video messaging between employees, and more.
Recommended Reading
Some of the Highlights of Vimeo OTT:
- It has a flexible functionality to become integrable with other apps.
- It attests to almost an instantaneous migration without letting the content queue up.
- It has a simple system for pricing customers- paying by each subscriber.
- It provides customers with tested ideas for revenue generation: SVOD, AVOD, TVOD, and VOD.
Pro-tip: Choose Vimeo OTT over other things if you prioritize high-quality live streaming over other things
6. Dacast
A Leading Video Monetization Specialist
Dacast is a professional video streaming platform for businesses in any industry. It emphasizes innovation in every offering and caters to almost video business needs. It includes live streaming, video on demand, online video platforms, over the top, and stream live video.
Dacast is one of the select few video monetization platforms that provide service to China, which connotes metaphorically breaking through the great firewall of china.
Some of the Highlights of Dacast:
- It covers liberalization and organization of collective content.
- It engages video transcoding tools for buffer-free streaming.
- It has a Video CMS for the address of all relevant operations.
- It offers its customers an SSL secure paywall for monetization varieties under Dacast pricing.
- The monetization models are AVOD, TVOD, SVOD, Ad revenues, and Coupons.
Pro-tip: Choose Dacast if you prioritize ease of use and customer service over other things.
7. Maz Systems
An Enterprise OTT Platform Monetization Formula
Maz Systems is an entirely flexible video media solution wherein customers can combine their individual OVP with Maz’s or directly host videos on Maz’s. It is also known for creating OTT TV apps like Apple TV App, Android, Fire TV, etc., that can be streamed with any platform like Apple TV, Roku TV, etc.
Some of the Highlights of Maz Systems:
- It involves a single-centric CMS for all its customers.
- It uses adaptive bitrate streaming.
- There is a possibility of cross-platform streaming with Maz Systems.
- It presents its customers with multiple monetization policies.
- The models of monetization are advertising, sponsorships, subscriptions, metering, and IAP.
Pro-tip: Maz system’s specialty is bringing any media format (audio, video, or publication) to the app version. So, choose Maz if you prioritize the same.
Conclusion
Finally, we come to the end of an elaborate discussion on video monetization.
This article helps you understand the basics of the video monetization industry and provides valuable insights on various monetization platforms.
Still, have queries? No worries.
Let’s talk and get them clarified over a quick demo.
If you are looking for readily launching an OTT monetization platform then look into CONTUS VPlayed right away.
Frequently Asked Questions (FAQ):
Video monetization refers to earning money from videos you create and share online. It involves utilizing online video streaming platforms or other streaming services to generate revenue through various methods, such as advertisements, sponsorships, subscriptions, etc.
There are several ways to monetize videos online. Advertising, subscriptions, pay-per-view, and sponsored ads are among the most popular options. Create valuable, high-quality content and gain a user base.
To choose the best video monetization platform for your business, consider the following: Figure out your target audience. Look for platforms with robust monetization features. Consider factors as audience reach, revenue-sharing structures, etc. Lastly, compare platforms like VPlayed, Vimeo, and Uscreen, and evaluate their suitability for your business objectives and content type.
The types of revenue models available in video monetization are advertising, subscriptions, sponsorships, pay-per-view or rentals, licensing, merchandise sales, crowdfunding, etc.
Here are the benefits of using a video monetization platform:
Earning money from your videos.
Reaching a larger audience.
Access to various monetization tools.
Insights about your audience and revenue.
High possibilities for worthy collaboration.
Streamlined management processes,
Dedicated support from the platform itself.
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Thanks, Stephen
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