Today, social media plays a crucial role in branding a business or an individual. Creating new connections out of nowhere is possible with the social media sites like Facebook, Twitter, LinkedIn, etc. Well, for those who imagine that social media branding is intended only for businesses, I would like emphasize that it is applicable to individuals as well. Creating a brand image or personality can really lift your status by numerous means, both personally and business-oriented. Meeting new people and demonstrating your talents before them won’t be that easy but not impossible! Here, I would like to educate you with some fundamental social media branding techniques, top brands benefitted by them, and why they are significant for your ecommerce business!
Social Media branding advantage:
If you are an online entrepreneur obviously you’ll have the habit of checking your ecommerce website’s traffic each and every day using Google Analytics. On having a good look over the analytics report, you’ll find that where is your maximum traffic coming from! And in most cases, the maximum traffic an online website will be via social media sites like Facebook, Twitter, etc. In fact, you don’t have to spend a lot as in the case of traditional marketing techniques, because carrying out business promotions and advertisements in social media sites are absolutely cost-free. Candidly speaking, it will take more than 4 years for any other medium to develop such traffic to your websites with cost-effectiveness.
Before we go ahead with techniques for social branding your ecommerce business, I want to provide you with the list of brands (not necessarily ecommerce businesses) that have acclaimed a great deal of exposure and branding with the help of social media sites. It will encourage you and force you to social brand your websites for profit expansion.
Some of the “popular top brands” (of different sectors) benefitted from social branding are:
- Abbot labs
- Johnson & Johnson
- Life Technologies
- Sonafi Aventis
- Cisco Systems
- Ingram Micro
- Community Medical Centers
- Mayo Clinic
- Quest Diagnostics
- Manor Care
I hope most of you would be familiar with the above-said names as they are top-notch companies that have been performing well with rich fan followers from social media sites. Want to know what exactly these brands did to become powerful online businesses? Well, here you have the winning techniques they adopted to!
Transparency is the key:
Don’t try to put forward your corporate logo in front of the audiences rather your personality and identity. Customers love real people behind the brands and not just big brand logos! Introduce yourself to the audiences and share what you have got with them transparently. Once you listen to them and engage with them, obviously the customers will be attracted toward your personality which in turn helps your business grow quickly. Don’t stick to business protocols while posting something on behalf of your brand, try to post something different and innovative rather focusing on business-related information. Don’t get annoyed if your customers post funny quotes about your business rather reply them in the same way to build relationship with them. Being transparent in front of a huge mass of people will help you garner tremendous recognition as well as appreciation in a short span of time.
Stay tuned with the customers:
Engaging customers with the business or with you is the key to success. There is no point in posting high-quality content and tweeting something innovative if you don’t have any idea of doing it on a consistent basis. Remember, once engaging the customers with your business, their expectation over your business would have doubled and they love to hear from you. Listen to your customers all the time and find out what they look out for and surprise your customers with what they want! Today, most successful businesses are following this simple trick of following their customers and impressing them with courteous replies via comments.
Often times, people come up with different kinds of problems they face while using the product you sell. By offering them with credible and clear solutions they would help improve the performance of your brand in the social media sites by sharing data with others. Remember, most top-branded companies are focusing on providing customer services via social media sites as it reaches most users in a short span of time.
Provide entertaining stuff:
Don’t just write about the products and business-related information all the time as people in the social media sites belong to different genres. So, provide them with information that is informative, entertaining, and meaningful. If you really opt for traffic and fan following, think out-of-the-box and come up with something very unusual but useful to impress your customers to help your product get branded. Follow different brands, in fact, even your competitors to know what exactly they do to impress customers. Don’t just promote your products and services here without analyzing what is happening in-an-out in the social media sites.
Be genuine and authentic:
Being authentic and genuine is the best way to improve your business. Never provide your customers with false information and don’t hype a lot about business. Just cater them with information of what you are and what you do rather misguiding them. If people find that you are genuine and authentic, obviously they’ll start following your business and you’ll receive heavy traffic as a result of this!
These are some of the interesting points and strategies that have helped most master-class branded companies to brand their products and to come up with impressive benefits.