28 March, 2024

Product Pages – An Exclusive User-centric Guideline

There are a plenty of ways a product can be described. No one knows how much potential a product page withholds in attracting the users. Right from product information to checkout, it is the product page which going to be mattered among the various users. Any product page, with descriptions and layouts shown up in a user centric way can definitely flame into a successful eCommerce website. Focusing product descriptions on to a particular audience will encourage them in some way or other to effectively process the information, heighten the persuasion and increase the potential to predict what the users actually want. This post would be a complete user centric guide to produce product pages in an easy and effective way.

Know your User first
Well, prior to talking about approaches of building product page descriptions and layouts in user centric perspectives, it is quite important in knowing about your target audience. Customizing your website with your user models in place can best convince your audience. Make use of standards that showcase what they require and how to write for them. Web experts suggest to track the email responses received on the website’s ‘contact us’ form or other feedback links. Go through the profiles of your senders and discover the similarities in lifestyle, technological capability, education level and communication preferences.

Chat with the marketing employees or customer service of your company and get to know about their interactions with clients. Who calls your firm often? Who stops by your office? What they actually need and expect from you? And, finally find out the answer for ‘who needs you?’. Offer some two line questionnaires to visitors like, why they came to your site and whether they were successful in finding what they were looking for on the site. Having found out the user requirements, sketch down your product description in a user centric manner.

Read: Hack Proofing Solutions for Ecommerce Sites and Customers

Product Description, Content and Layout
A product description needs to be written as if the reader is already familiar about the product. This helps you in getting quite closer to your audience. The description should be heading to the needs and preferences of a very specific user. While mentioning about the key features, never fail to specify both the user and brand. The rich understanding of user can definitely make a product page effective and specific.

Most web enthusiasts suggest on this S.M.A.R.T perspective, which stands for Specific, Measurable, Actionable, Relevant and Trackable. While on developing user goals, it is these five elements of S.M.A.R.T which you need to take care of, while writing content for product pages. And do bare in mind: Your ultimate goal is to sell benefits and not products. The S.M.A.R.T formula keeps you on track and decide what descriptive angle to use.

Any product that doesn’t match the budget, preferences and needs of users is considered to be less beneficial. Hence, present product details that are specific to the consumer in one or many ways. In order to achieve a goal-driven product page, it is vital that you serve user-centric content, with the text layout following the suit.

Ensure that the description of your product is tailored to the primary browsing goal of a very specif user. Your user’s needs and preferences can be shown up in bullet-points outline, by highlighting the top-notch features. You can also showcase the best expected benefits for users in terms of checklists, which thereby can easily grab the attention of your users. Another important thing to take of is the tabs. Check whether the tabs have been re-arranged to best meet the user’s goals.

Make use of Personal Pronouns
In hundreds of best product details page, which I’ve seen till date, there is one thing in common. All these sites make use of the terms ‘You’ and ‘Your’ in common. In addition to title, personal pronouns can be used 8 to 9 times in a 250 word product page. Personal pronouns are effective and effective and appropriate in engaging users because users can likely see themselves in ‘you’ or ‘your’. These kind of terms target a specific group, which is interested in customization and managing a huge gender appeal.

Using ‘You’ can be said the clearest and most direct way of catching the user’s attention and convincing them to a greater extend. Few of the top rated business sites purse this trick of using first and second person pronouns to help users connect with the content. If your product description really needs to speak directly to a specific user group, it is the ‘you’s’ and ‘your’s’ which should flow freely.

Information Hierarchies
Other than the technical specifications, it is the shipping information, item details, customer benefits and preference options that are going to be on the first list of your product details page. Provide the user with every detail that falls to be user’s last question. Answer every controversial question and make it clearly described on the product info page. You can do this with information hierarchies that are based on a rich understanding of targeted users. This might broadly help in keeping the page tidy and driving users to complete your business goals.

It is better to have all the important information at the top and leave the rest down the page. The details that are at the least priority can be tucked over optional tabs or left at the bottom of the page. In short, gauge the structure of the product page, by keeping in mind the sensibilities of targeted users.

User Context
Then comes the time to mind-read the circumstances. Make the price and product name immediately visible, so that you can anticipate a possible user context. Ensure that the unit price is made visible, which in otherwise judges the product based on whether the box size will suffice. Details such as “Ite m description” and “Specifications” are options that are convenient to the user who is making a large order of a familiar product. User Context is the one which shapes hierarchy. The user can seek an immediate calculation of units per product versus price.

If you have some commonly looking familiarities among your products, do never play them on the same tune. Try to display the details in different formats, but the same way they please the target audience. Images should be the first to display, next to naming your product. You can also display some simple images that provide additional information. Any anticipated user will have got enough time to scroll over your site and hence don’t rush with things that are too short. Make your info lengthy and that too in a clearly understandable format. Information hierarchy can be one best way to solve the content overload challenge and can ease the process constructing a product page. It can be an ultimate opportunity to bolster user centric copy and layout.

Conclusion
User centric methodology cannot be the only consideration of product pages and there are a multiple number of ways to get through. But, this sort of user based approach seems to be highly effective in centering the attention of targeted audience in an easy way. And, do remember, this is not just business. This is the place where you are gonna earn great names for benefiting your users. So, soon set your product pages to speak for your users.

Leave a Reply

Your email address will not be published. Required fields are marked *