28 March, 2024

Magento Ecommerce Copywriting – A Guide to Push Your Sales

Magento, ecommerce chosen to be the best compared to other ecommerce platforms, offers incredible features and benefits. A successful online campaign not only relies on the designing and development of a website but also on the copy of the product information displayed. Quality product descriptions present in the sites could easily uplift your business to a great extent in a short period of time. So, this article is all about how to produce an effective copywriting for your Magento ecommerce website to achieve maximum conversion rates. The following ideas will certainly assist you in realizing the importance of creating a unique content and how to create such a one for business betterment.

Well, when creating a copy for your ecommerce site, most of us fail to recognize a few common mistakes that might ruin the entire efforts instantly. The list of copywriting issues discussed in this article would definitely be eye openers for many who concentrate on writing copies for their ecommerce products.

Also Read: Magento Ecommerce Copywriting – A Guide to Push Your Sales

Two key points for a successful business:

(1)    First and foremost point to achieve success is by building trust and reputation with your customers.

(2)    Next comes the persuasion part, i.e., convincing your customers and making sure that your products exclusively match their requirements and budget.

The two points play a vital role but making them happen takes a long time and analysis. Remember, none of your customers will be able to touch your products physically; the only way that leads them to products is your copy about the products. If your content is persuasive enough, then it surely will stimulate the buyers to trust the company and buy products quite easily. So make sure that your copy is informative and engaging.

Tips to present a perfect copy in front of customers:

The following is the list of parameters that need to be followed for coming up with an informative elegant copy.

Plain and precise writing:

One of the fantastic ways to persuade users is by writing simple and plain. No one has adequate time to read content with complex words and usage. Remember, content you write is for everyone not for a particular group or sector. So, make sure your content is plain and precise. Long sentences eat a lot of time and make it difficult to understand, allowing the reader into state of boredom. Add more clarity by breaking the complex sentences into two or more to make it easier for the readers. Concise content with clarity appeals a lot to the customers.

Keep jargon off:

Using jargons in the copy isn’t a bad idea, unless you have a good idea about whom you are writing to. If you target audiences worldwide, inserting jargons could easily pull down the quality of the article as most of them won’t understand the meaning implied by the jargons. In fact, the content fails to build trust with the customers which in turn reduce the sales of your product. As convincing your customer is your agenda, never go for jargons as they bring in lots of ambiguities.

Format style:

It is highly important. For instance, if you have written an article of nice length, it takes a lot of time to read the article. Most users who see the article will just look out for the key features to learn about the product. So, in order to allure their eyes, adding points using bullets, making the key phrases bold, or italicizing would be of great help. It helps the customers to quickly skim through the content to equip only the necessary details rather than reading the entire article. This is one of the fascinating ways of pulling a large volume of customers to your site.

Voice use:

Another interesting point that should be worthy considered. It has been proven that most users that read content online look for action words that direct them easily to the topic rather than understanding passive way of writing. Using active voice is the best way to direct the users effectively to hit the bull’s eye, i.e. your product information to the users, which in turn persuades them.

Consistent tone:

It often happens when two or more writers are hired for writing a copy of your products. If the two writers are from different origin, they may come up with different styles of writing which creates an inconsistent tone. Most readers never like the inconsistent tone and it lessens their trust over your products.

Overstatement:

In order to make your product appealing to the users never exaggerate their features. Saying something not this not true about the product pulls down the value of the product to a great extent. So, reveal what exactly your product offers and never exaggerate what it doesn’t.

No localization:

Understand the type of audience you write for. Don’t try to translate your ideas into some other form as it mayn’t live up to the expectations of the users and most of the times convey a wrong meaning as well. So, always try to give different copies for people that belong to different cultures or write a copy that complies well with everyone across the globe. Writing the same version to people from different cultures leads to a failure copy.

Alex Sam is a digital marketer by choice & profession. He munches on topics relating to technology, eCommerce, enterprise mobility, Cloud Solutions and Internet of Things. His other interests lies in SEO, Online Reputation Management and Google Analytics. Follow Me Socially: Habr , Dev.to & Viblo .

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