28 March, 2024
Customer Follow Up

Magento Customer Follow-up Convincing Visitors to Potential Buyers

Customers hold the key of success to any business, regardless of the sizes. Without customers, no business can really flourish. So, business is all about engaging customers then, now, and forever. As the proverb goes “easier said than done,” engaging potential customers with your business is a hell of a task. Especially, this being an online era, forcing and persuading your customers to stay connected with your business, with flurry of people visiting and leaving your site in no time, is the only strategy which sets your business far apart from the millions of websites online. Today, I have a key strategy to discuss with you which assists online businesses in retaining the old customers as well as adding new customers to the existing database.

Online trading and cart abandonment:

Online trading is highly unpredictable as most customers staying in your site for a long time give up their ideas and make up the minds before purchasing. In ecommerce, it is labeled as “cart abandonment.”  Preventing customers from abandoning the carts is the ultimate solution to rise the revenues up of your business. We cannot eventually block the customers abandoning the cart, rather we could follow them up by some means. As per the statistics, customer follow-up strategy works splendidly and triggers the visitors to re-visit your website again, which in turn leads to product sales.

Also Read: Magento Ajax Cart Pro Tendering Customers Unforgettable Shopping Experience

Customer follow-up extension:

Well, if your ecommerce website for selling products is developed on a Magento platform, there should be a stroke of good luck for you. Magento is a world-renowned platform with uncommon features and support. It is very expandable with the help of some intelligent and efficient extensions. An extension of Magento which best suits our requirement (in our case following up customers) is the customer follow-up extension. It is a contemporary extension capable of meeting the requirements of both the visitors as well as the web owners.

Customer follow-up: how it works?

Well, the functionality of this extension is quite simple. This dandy extension monitors customers that abandon the shopping cart of the websites and follows them up with auto-generated emails on a regular basis. Though it is a long process as most costumers leaving the shopping cart hardly look at their mails from the same website again, the possibility of making up the mind of the customers when they do look the mails makes this extension an ideal choice. Reports state that around 60% customers re-visit the sites and eventually buy products because of the follow up mails they receive on a constant basis. In addition, your sales will be boosted by 40% in no time with the help of this unassailable extension. The crafty extension sends the mails in a specific format inducing the customers with the link containing the pending order information and forces them to review it again to complete the sales for you. No tools have such a tremendous tracking ability with just a click which in turn forces the visitors to become potential buyers. What an incredible way to flourish your business!

Stay in touch magic:

Indeed! Staying in touch is a magical word that could do wonders to any business. Tracking your customers on a regular basis and never allowing them to slip away are the two tricks that could potentially bring revenue for your business. In general, customers are hesitance in calling you up for any queries or problems they face while purchasing a product on your website. It is not their fault as they don’t have enough time and space to do then. It is the reason why people expect businesses to follow them; assure them with high-quality courteous service and it motivates them to visit your site again. Most customers are delighted to note that you are valuing them and kept apprised. The customer follow-up extension installed in your website would surely persuade and induce them to re-visit your online store again which eventually leads to increase in sales for your business.

Notify them with updates, upgrades, and new products:

This is another excellent way to following up customers. Contacting them through mails regarding the recent updates of your products, upgrades of the software, arrival of new products, etc. would prompt them to visit your site again. It is one of the best ways to connect with your potential customers. Again, staying connected with customers is the key to raise your business to next level.

Apprise them with discounts and free samples:

Follow up mails comprising the information of discounts on a few products, offers, and free samples awarded with some products would be an excellent trick to bring in most customers you lost in the earlier days. Offering free samples would help them realize the standard and quality of your product, if good, will influence them to buy more products from your website and recommend to others. Within a few months your sales will be increased by 4- or 5-folds.

Hope this article provided insight over numerous benefits of following customers up and how to track them effectively to flourish your business in a short period of time.

Alex Sam is a digital marketer by choice & profession. He munches on topics relating to technology, eCommerce, enterprise mobility, Cloud Solutions and Internet of Things. His other interests lies in SEO, Online Reputation Management and Google Analytics. Follow Me Socially: Habr , Dev.to & Viblo .

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