Any online business runners, irrespective of the products they sell, will always be looking out for new ideas to improve the customer engagement factor and eventually the sales. Apart from various online and offline marketing strategies,there are a few factors which can really help a Magento store runner in impressing visitors. These are the basics which need to be followed for winning the hearts of your site’s visitors and to turn them into loyal customers.
Keep it benefit-centric
The first impression always matters for any business. When a customer reaches your online store, all that she/he needs to know is the benefit of buying the ‘product’ and the benefit of buying it from ‘you’. These key values, if delivered in a clear way, will automatically convince the visitors and the possibilities of them buying from your store will become higher.
Also Read :Simplified Customer Checkout Guaranteed!
Describe and categorize
Customers buy products due to various necessities. So, when it comes to creating description for a product of any kind, highlighting its key benefits and providing additional information or advice can be way too useful for customers to buy it.
For example, if a store sells designer sarees, offering advice for choosing the matching clothes, accessories and fabric maintenance tips will turn a product’s content into more informative and useful one for the customers.
Moreover, classifying the products into appropriate categories and sub-categories is necessary for maintaining an organized display of your products. The likeliness of a customer deciding to buy a product depends on how easily she/he is able to search and find the products in a web store.
Demand less to improve transactions
A bad checkout experience can instantly encourage a customer to abandon the cart. After putting in the best of efforts to convince a customer to buy, losing them out due to a poor checkout session is a huge loss. So make sure that your checkout is less demanding and not complicated.
You can design your checkout in such a way that the shipping methods and shipping address are given prior importance. This will help in earning their trust first and customers will not hesitate to proceed with the checkout process. Incorporating social logins can help in reducing customers’ necessity to remember separate login credentials. Auto fill options can also be used if required.
Providing unwanted fields for collecting user data will result in pampering a customer’s checkout experience for sure. Customers might feel insecure or might get bored due to the checkout form’s length. So, take a close look at your checkout process and remove the unwanted fields to provide a better user experience.
Offer suggestions but stay relevant
Offering suggestions is another way to improve your business or to grab a visitor’s attention and to keep him engaged. Make sure your site’s suggestion generating system generates only the relevant suggestions to the customers based on the analysis their behavior. Even if a suggestion is not more lucrative from a business perspective, do not compromise on the genuineness of the suggestions.
Bettering user experience is one of the most important things which have to be done periodically in order to keep your customers engaged. Incorporating new functionalities can be a solution for this. Try out new ideas and modules in your online store and have a regular check on its performance. Magento platform is highly flexible and hence it can adapt any type of pre-built modules.
Sending marketing emails is a good option to bring a customer back but these mails can run the danger of being considered as a spam if it doesn’t contain the suggestions related to the interest level of the customer whom you are targeting. Conduct a proper analysis on a user’s previous browsing data and make sure you come up with product suggestions that perfectly match the customer’s interest and needs.
On the whole, keeping it simple and staying relevant are the two major factors which have to be kept in mind in order to win the hearts of your customers. Though these two factors demand a lot of efforts, the business success achieved by maintaining them are of bigger magnitude. Always remember that earning loyal customers will help your business to become more stable.