The big black box (your TV) that was once the most popular media channel is slowly taking the back seat. Two of the most crucial factors that have led to this development is the availability of high-speed internet and the affordability of internet-powered smartphones.
Deep internet penetration together with affordable smartphones has helped to lay a strong foundation for online video streaming platforms.
Over the Top (OTT) platforms leverage the internet to deliver content directly to users and provide a buffer-free streaming experience. Working on the principles of ‘on-demand content’’ the online video streaming solutions have a major advantage over the traditional cable subscription as they provide more autonomy to the user to watch their favorite content without any time or place restrictions.