People around the world learn about you on social media more than in person. Why? Social media is where everyone spends most of their time. Although we often hear friends, colleagues, and family saying, “There’s no time,” have you ever wondered where most of the time is actually spent? Yes, you guessed it right , social media!
In 2025, it’s estimated that there will be 5.42 billion total social media users worldwide, including you and me! What? 😲 So, you were right when you decided to use social media to make a living or promote your brand and business.
If you’re a creator, marketer or business using social media to reach an audience, you need to know that you can make your content truly watchworthy. But what do you do with all those videos piling up? With the rise of AI and video marketing tools, managing social media has become a breeze, and we are here to help you level up socials effortlessly.
Here, I’ve highlighted the 7 best free social media management tools that you can use on your own, without having to spend a lot of money or rely on a social media manager!
At a glance
Before we get started, take a quick look at the market leaders used for social media management and content creation:
- GUDSHO- An easy & best social media scheduler with Video marketing capabilities
- Buffer- Good choice for simple social media scheduling & publishing.
- Hootsuite– Best for effortless and automated social media management
- Loomly- Easily streamline your social media workflow for greater impact.
- Sendible– Easy-to-use management tool that maximises your social media reach.
- Social Pilot– Designed to streamline scheduling and content collaboration.
- Sprout Social-Unified social media management platform to drive revenue.
Table of Contents
What Makes a Best Social Media Management Tool?
You could have seen each of the social media management tools at a glance, but do you feel like they are all doing the same thing? Social media management tools don’t vary much among competitors, but this section will be an aha moment.
Not every bright light is a beacon, so to guide you in the right direction, I’ve specifically highlighted some standout features that you need to look out for.
Integration with Multiple Social Media Platforms
The best social media management tools let you easily integrate with your socials. At the very least, they should allow integration with top social media platforms like Instagram, Facebook, X, LinkedIn, YouTube, and TikTok with just a click, enabling you to streamline and schedule your posts simultaneously.
Built-in Editing Tools
No one posts raw footage, right? You need to edit and polish your videos in a way that your target audience finds valuable. Look for a platform that comes with a built-in and beginner friendly video editing tool, allowing you to create videos and share them to your socials all within a single dashboard. This saves you the trouble of switching between tabs and saves a lot of time.
Video Marketing Solutions
Look for a platform that includes video marketing solutions, as opting for such trends has led to visible growth in revenue. Around 93% of marketers plan to spend the same or more on video marketing in 2025. If you are a marketer or creator aiming to promote your brand on social media then you need a tool with essential video marketing features like video hosting, embedding and seamless social media integration.
These capabilities should offer ample video storage, maximize reach across various channels and boost visibility and web traffic.
Advanced Analytics
At the end of the day, you need to know how your content performs. Without the best social monitoring tools you can never analyse video performance and audience behaviour, and find no space to improve. Instead of just focusing on a tool that only offers automated scheduling, explore whether they have analytics features. If not, you’ll be missing out on an opportunity to optimize content and improve ROI.
Cost-Effectiveness
Above all, be it a good scheduling software for small businesses or a large-scale firm, either way, it must fall within your budget. Find a platform that accommodates all the above-mentioned features at an affordable price. Luckily, certain platforms are cost-effective and we have got you covered on it.
Scroll a step below to discover the 7 amazing platforms waiting for you!
7 Best Social Media Management Tools in 2025
Here’s the most awaited part. Without taking up too much of your time, let’s dive straight into the best free social media management tools of 2025.
1. GUDSHO
GUDSHO is the best social media management tool that lets you manage your socials stress-free. From planning to publishing, the platform handles everything while tracking performance in real-time. What makes GUDSHO stand out from other platforms is its rich video marketing solution. Whether it’s a recording of a webinar or raw footage you’ve captured, repurpose any content with the built-in editing tool and make it social media-friendly in seconds for endless sharing.
It allows you to easily record, edit, and host vidoes while letting you integrate with the five best social media platforms Facebook, X, Instagram, LinkedIn and YouTube all from a single dashboard.
With each scheduled post on the content calendar, you can publish your videos to the integrated social media accounts simultaneously with just one click. It also offers a unified space to respond to all your audience’s comments, @mentions, and reactions, eliminating the need to switch between tabs.
If you’re looking for free social media management tools, get started with GUDSHO’s trial account today!
| Our Findings about GUDSHO 🔍 A simple video-first marketing platform offering one unified space to create, optimize and distribute videos seamlessly with top-notch video marketing solutions that make content promotion effortless. Social media management tool Video hosting Video editing tool Video embedding Live webinar |
- Schedule and share videos in 4K UHD quality with up to 1080p picture resolution.
- Easily integrate with Facebook, X, Instagram, YouTube, and LinkedIn with just a click.
- Get a one-glance view of your content calendar for quick understanding.
- Access real-time analytics on video performance across platforms and instantly export PDF reports.
- Supports industry-standard video formats like MP4, MPEG, FLV, and AVI.
- A complete video marketing package under a single dashboard.
GUDSHO highlights in detail:
2. Buffer
Buffer is a flexible social media toolkit that lets you easily plan, create, and share video content smoothly. You no longer have to search for how to post multiple pictures on Instagram, as Buffer allows you to auto-publish pictures or videos with a notification that reminds you when it’s time to post.
Whether you’re working solo or with a team, an AI assistant helps you repurpose content for any channel with just a few clicks. Get trending social media lingo from Buffer’s social media glossary. Access both basic analytics and in-depth reporting on your video content and how your audience has responded, all with a click.
| A close look at Buffer 👀 An exclusive social media management tool that lets you easily organize and manage your video promotions with built-in approval steps on your own terms with your shared content calendar. |
Know Buffer better:
- View everything you’ve scheduled in a calendar or queue format.
- Import content from Canva, Dropbox, Google and more.
- Get platform suggestions on the best times, formats and frequencies to post.
- Access demographic data about your audience in detailed analytical reports.
- Supports simultaneous publishing on social platforms like Facebook, Instagram, TikTok, LinkedIn, Threads, X, and more
3. Hootsuite
Hootsuite offers a user-friendly social media management dashboard that lets you easily schedule, engage, monitor, and analyze social media posts. Implementing Hootsuite as a key part of your social media self-care strategy will help you manage it on autopilot while boosting your content performance.
Easily schedule posts in advance and relax without the last-minute hassle. Gain access to predefined Canva templates, with caption assistance and hashtags generated by AI. Get a full picture of your performance with detailed reports, track mentions and conversations to find engagement opportunities, discover new trends or gather feedback.
| A short Peek at Hootsuite 🔭 Not a free social media management tool, but offers a 30-day free trial period. However, it’s the best platform to maximize engagement and revenue as it helps you easily measure your social media performance against your competitors. |
A Deeper Look at Hootsuite Features
- Schedule and post bulk social media content all at once.
- Link your profile bio and automatically track link clicks from a single dashboard, along with deeper analytics on view behavior and content performance.
- Set up automated responses and saved replies to address FAQs and comments from your viewers using an AI chatbot.
- Track trends, monitor your performance, schedule posts and respond to comments and DMs from a single tab.
- Predictive forecasting, peak detection, data summaries and smart alerts to stay ahead of the competitors.
4. Loomly
For those who are used to scheduling posts on TikTok mobile, Loomly comes in handy by helping you streamline your social media workflow to drive results. Get access to millions of royalty-free photos and create videos from scratch using the built-in video tool. You can preview, schedule, and auto-post your content on every social media channel.
Manage engagement with your audience for every post by using saved replies to reduce customer response time with predefined templates and get notified instantly. Easily track follower growth, audience engagement and demographic shifts with every like you achieve.
| Zooming in on Loomly 📷 The best social media scheduler that lets you level up your social media by efficiently managing campaigns for one brand or many, or simply organizing and managing content from one unified dashboard. |
Learn more about Loomly
- Easy integration with Canva, Unsplash and Google Drive to upload or pull your video visuals to post on social media.
- Get videos ready in minutes with Loomly’s in-house image and video editor.
- Track the clicks of your high-performing posts and campaigns using the built-in URL shortener.
- Export your social media performance report in a PDF format by choosing specific date ranges from the Calendar.
- Track your video campaign performance with advanced analytics and export analytical reports as a PDF or CSV file format.
5. Sendible
Sendible is an all-in-one best social media management tool for agencies, creators and marketers to grow their audience, attract new customers and reach social media goals. It integrates with all the popular social media networks like Instagram, Facebook, X, LinkedIn, YouTube and more.
Effortlessly schedule a month’s worth of bulk content in minutes and tailor posts with profile tags, locations and hashtags. Enhance your brand visuals with royalty-free images, GIFs and Canva and set your content for scheduling even during holidays using the auto-post content option.
| Exploring Sendible in Detail 🔎 A reliable integration with a wide array of social media networks, enabling you to manage all your social profiles conveniently from one central location, giving you ample opportunity to enhance your social media strategy. |
Understand Sendible better
- Add visuals from GIPHY, Pixel or Canva and customise them with our built-in image editor
- AI Assist to generate drafter messages, and catchy captions that align perfectly with brand goals.
- Categorize social media campaigns to get better organised and track their performance.
- Optimize your posts with brand-specific features like URLs, text, hashtags and CTAs.
- Integrate with a Google Analytics account to track traffic, UTMs, and ROI of your overall video performance.
6. Social Pilot
Social Pilot is an easy-to-use best social media management tool for small businesses and large-scale enterprises, helping professionals, teams, and businesses automate social media management. From publishing posts on their accounts to analyzing video performance, SocialPilot helps you take care of it at every step.
Combine your creativity with simple AI-powered prompts to instantly generate awesome social media posts and overcome creative blocks. Efficiently manage your content through the built-in content library, easily storing posts, hashtags, and media for easy editing and scheduling.
| Social Pilot under the Microscope 🔬 A much-needed social media tool with intuitive usability for publishing posts across multiple accounts and channels. Gain valuable insights, manage your campaign budget allocation and access prompt support to create engaging content. |
Know what’s unique in Social Pilot:
- Manage and bulk schedule hundreds of social posts at once.
- Generate detailed analytical reports on key KPIs and metrics, such as viewer engagement, audience demographics, and more.
- Secure your campaigns across multiple platforms with two-factor authentication (2FA) on your SocialPilot accounts.
- Assign roles of Admin, Manager, or Content Scheduler for smooth team collaboration and workflow.
- Enhance user engagement by adding branding details, like your brand logo and colours, to emphasize brand identity
7. Sprout Social
For those who are used to scheduling posts on TikTok mobile, here’s your jackpot – you can do it even more easily with Sprout Social. Embrace this powerful social media solution to schedule your content, engage your audience, generate analytical reports and get everything under one roof.
Build your own social media calendar with a few simple clicks by integrating with popular platforms like Instagram, Facebook, LinkedIn, TikTok, X and more. Get AI’s help to manage and reply to your flooded inbox in minutes, saving you tons of time. Easily analyze video performance patterns and campaign effectiveness to identify new opportunities for enhancing your content all in a single dashboard.
| A quick glance at Sprout Social👓 A robust social media management platform that streamlines scheduling, analytics and engagement across social networks. It empowers brands with actionable insights and collaborative tools to elevate digital presence at every step. |
Unveiling Sprout Social features:
- Streamline engagement with your audience through centralized messages, comments, and @mentions.
- Automate publishing with optimal timing and platform-specific formatting.
- Leverage AI to analyze critical customer data and gain competitor insights on brands, industry trends and keywords.
- Use collaboration tools for teams to assign tasks, approve content and manage workflows to boost team efficiency.
- Get instant analytical reports on performance metrics, audience demographics and competitor benchmarks.
How to choose the social media management tool that is best for you?
Not to take up too much of your time, I’ve come up with five major questions that the platform you choose must be able to answer. See if the platform :
- Schedule posts, track analytics, engage with your audience or manage multiple accounts.
- Gives you access to manage and publish on popular social media accounts like Facebook, Instagram, X, YouTube and Linkedin.
- Promise you 24*7 customer support, helpful tutorials, demo classes, or community guidance.
- Let you add branding elements like a logo, colour, banner, chapter markers, tickers, annotations, CTAs, and lead generation forms to your video without a watermark.
- Allows you to test the tool with a generous free trial period, giving you access to all advanced features before committing.
If you can find the answers to this, then hurray, you’ve got it! Just sign up and get started now.
Do more than Just Social Media Sharing!
It’s great that you’re looking for a social media management tool to ensure content management and delivery. While you save time with this, focus on promoting your content at every opportunity, that’s why opting for a video marketing platform would be a wise investment.
I hope you find these tips super helpful for your social media management and content creation. Wishing you a happy promotion!
7 Best Social Media Management Tools in 2025
