31 May, 2023

Top 08 Benefits Of Self-Hosted Chat App


Self-hosted chat solution lets you take complete ownership of your data, security, and the hosting infrastructure of your messengers. This article will discuss the many other advantages of hosting your apps in-house!

The easiest way to build a white-label chat app is to choose business-ready chat solutions that can be customized as per your needs. In this article, we will discuss the reasons why you must choose a custom chat SDK to build your messaging apps.

Did You Know?

In a survey conducted by Cisco, almost 32% of the participants focus on the data policies of the app provider to ensure the privacy and security of the conversations. 

This brings us to an understanding that the chat infrastructure must be robust and secure while being feature-rich at the same time. And the solution to this is – hosting your app in-house. 

What is a Self-Hosted Chat?

Self-hosted chat means that you can run the chat SDK on your own servers or on any server that you prefer. It is not necessary that you need to deploy the messaging SDK on the providers’ server infrastructure. Typically, this gives you complete ownership of the chat data and its security. 

To understand this better, we will take a closer look into the chat SDK backend, how their components work, and the benefits they offer, in the sections below.

Understanding Chat Backend, Messaging SDK & Chat Server

  • A Chat Backend is the functional backbone of a messaging app. It is software that lets you create your app’s server and is a complete file system that stores chat data. It also consists of the files, codes, and components to support the chat SDK implementation.
  • A Chat SDK is a set of messaging features that can be added to the chat backend to make the app capable of sending and receiving messages.
  • A Chat Server is the infrastructure where your app can get deployed, which makes chat live for your app users.
You Build It, You Run It, You Love It

From building in-app chat to deploying them to the users, the following process takes place.

  • You add their API codes to the source code of your app
  • The SDK is deployed on a server

The question arises as ‘where to host the chat SDK? ’. This gives a complete understanding of what a self-hosted chat is all about. Let’s look into the details.

Self-hosted Chat vs Third-party Hosting

Now, the chat SDK that you integrate into your chat backend can be hosted in two different ways:


Your messaging app’s chat backend creates an in-house server. If you host the chat SDK on the same instance where you have hosted your app, it is known as Self-hosted chat. 

Third-party hosting: 

Your Chat SDK provider or any third-party provider gives you a complete infrastructure to host your app on their servers, it is known as Third-party hosting. 

Now that you’ve understood what this deployment, we’ll look into the benefits it offers.

Benefits Of Self-hosted Chat App

1. Complete Data Ownership

Since you host your chat on our own servers, it gives you complete control over the chat data. This gives you the freedom to enhance more security, features, and value to your app, as per your brand’s requirement.

2. Performance

Since your chat SDK and the app is hosted on the same server instance, it improves the performance of your chat 10x faster, drastically reducing the latency between users with the promise of a better user experience.

3. Data Security

The most compelling part of your chat on your own servers is that it gives your team a clear overview of the user logins. You own the authorization to restrict unwanted access or malicious entries into your chat app.

Every word and every chat typed in by a user will not leave your company’s database, preventing any potential threat to sensitive user information like name, contact info, address, and banking information.

4. User Experience

You can install white-label chat on your own computer, and its performance does not rely on your network quality or bandwidth. Also, you can ensure that the users get a reliable and faster chat, giving users a complete messaging experience without any intervention.

5. Hosting Flexibility

You can install your app and the SDK on a private cloud or hardware depending on your requirement. It is totally up to you to choose between an on-premise or on-cloud server, as per your requirements. In fact, choosing to host your chat on your own servers gives you a private space, with the freedom of storage.

6. Easy access to chat

One of the challenges of hosting a chat on a third-party server is that you may have trouble accessing your chat data, in case your provider is facing downtime. Whereas, you completely own a white-label chat, making it easy for you to access your chat data from anywhere, anytime.

7. Optimal Upgrades

Be it any kind of app, it is essential that you upgrade the features and functionalities from time to time to give users a modern messaging experience. When it comes to third-party hosting, your provider will give you general upgrades. On the other hand, our custom chat solution gives you the opportunity to upgrade the best features that are high-converting, while keeping the focus on the secondary features minimal.

Also, the need for an upgrade completely depends on the requirement and the stage of your app’s growth. When you opt for a cloud solution, this might not be under your control. Self-hosting gives you the flexibility to upgrade your chat at your own pace and then depending on the growth scale of your apps.

8. Industry Regulations

Your app can be built for only one country or for global use. Based on the location, your app must comply with privacy regulations like GDPR, HIPAA, CPRA, GLBA, or FERPA. A third-party provider may be certified for a few common ones. But when you choose to host your chat on your own, you need not focus on the non-essential policies and choose to allocate your time and efforts to only the regulations that are necessary for your app.

9. Customization

With a self-hosted chat solution, you can easily personalize the features and functionalities of your chat app, as per your user demands. You can select which features to enable or disable and tailor them to suit your needs to meet specific business requirements.

10. Local Network Performance:

By hosting the chat solution on your own servers, you can leverage the benefits of a local network environment. This can drastically improve the performance of your apps and reduce the latency since the chat data doesn’t need to travel over the internet to a remote server.

3 Reasons To Choose MirrorFly Self-Hosted Chat Solution

As a leading in-app communication provider, MirrorFly provides both self-hosted and SaaS solutions to developers for building interactive video, voice, and free chat apps.

Here are 3 reasons why you can consider MirrorFly as your chat solution provider:

100% customizable Chat SDK

Customizing video, voice, and chat are not where MirrorFly stops. It offers full-on ownership to you, with the flexibility to alter codes as per your preferences. Above this, hosting your app on your own premise gives you the freedom to choose how much data can be stored, the security layers of your chat, features to focus and relatively the look and feel of your app.

Complete White-label Chat Solution

Our white-label chat SDK lets you add your own logo, fonts and colors that completely belong to your brand. You can use our solution, but incorporate your brand elements wherever you need, without any limitations. 

One-time License Cost

Get a lifetime license to MirrorFly Chat SDK by paying only a one-time fee. Instead of recurring payments, you can choose to purchase our license once and start using our features as much as you need. 

And there’s more. Do visit our custom chat solution to learn more about our SDKs.

How To Get Started?

If you’ve decided to use MirrorFly’s customizable chat solution for your messaging platform, here is how you can get started:

  • Contact our Sales Team 
  • Build impressive chat apps with MirrorFly 
  • Customize as much as you need
  • Deploy on the server you prefer
  • Scale and grow your business


All things considered, the benefits of self-hosted chat are huge, and considering the solution for your messaging apps would be one of the wisest decisions you’ll ever make. In this regard, we’d like to know if you require more details about our white-label chat solution.

Post your queries in the comments or contact our team of experts today.

It’s easy to get started with our FREE chat API!

Need more? We offer a 21-day FREE trial for our video & voice SDKs!



  1. karthikeyan Reply

    I am looking for a white-label chat solution that can be used by our organization for remote learning. We need a clean LMS, that should suffice our needs.

    1. Abirami Elangovan Reply

      I’m happy that you are keen on our white-label chat platform. Obviously, our pre-made chat API and SDK would be the best way to meet your needs for a learning management system because they are completely customizable and have over 150 chat, voice, and video features that are easy to integrate. Contact us to learn more about our solution and move forward.

  2. Arunprashath Reply

    Thank u for your sharing I’m just curious to learn more about what is self-hosted and how does it support for business can you give some knowledge of it.

    1. Abirami Elangovan Reply

      Good question from your end! To answer your question, a chat app works by creating web chat rooms that allow users to chat with each other in a hassle-free way. A chat app allows users to send and receive messages, calls, or video messages in real-time. If you wish to learn more about it, please talk to our experts.

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