Forbes, with more than 3 million website visitors per month now, found it difficult to convert customers that sign up via default logins to 100% sometime ago. It was badly in need of a solution as they wanted to expand their reader base. Forbes clearly knew that default login process is the barricade hindering customer conversions and wanted to apply an easy-to-use login system to improve customer conversions to overcome this. The ultimate solution it found effective was applying social login on their website!
Why a few sites hook customers while others drive visitors away?
Internet has become quintessence to everyone surfing online. But, do you think web users are completely happy with all websites that they cut through? Obviously not! Only a few stick to their minds while they simply discard others! What creates this difference between an easy-to-remember site like Forbes and others? You’ve the reasons and solutions, down right here.
As a typical web user it is hard to remember each and every username and password used for site registrations. Your woes are doubled if you’ve accounts in dozens of sites. It was what web users that visited Forbes.com felt.
How Forbes addressed this issue?
It had three options:
- Let the users remember all usernames and passwords;
- let the users recycle same usernames and passwords for multiple registrations;
- provide users with Social Login solution.
First option was a brilliant choice but Forbes knew it is hard for your users to remember all the user names and passwords for different sites.
Second option was not a bad idea to them but it feared that it can endanger online security user’s identity, because recycle passwords and usernames are the easy prey for hackers to steal the user data online.
So, the best and safest alternate is the third option, Social Login solution. Applying social login to resolve the “Password Fatigue” issue confronted by customers was its final option and they were firm on this.
Eventually, it is what Forbes did!
It analyzed this issue and started unifying the default logins with social login options to help visitors log-in to the site with absolute ease. And to their surprise, the conversion escalated to 67% amazingly in no time!
Why Apptha’s Social Login?
By installing the social login for Magento from Apptha, visitors can easily log in to the sites with absolute ease. Some of the powerful features carried by this extension include:
- Quick login via Facebook, Twitter, Google, Yahoo
- Responsive designing
- Faster access to website
- Compatibility with all Magento sites
- 100% Customization options, etc.
So, raising a website alike Forbes.com with incredible customer conversions is practical with Magento Social Login Extension with plentiful features.
Want to know who used it and improved their conversions?
Checkout the LinkedIn recommendations to learn more about who used this extension and how it was useful to them.
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