Any business without a perfect marketing strategy hardly impresses customers and brings revenues. Marketing has been playing a crucial role in the enhancement of businesses since ages. Marketing as a term doesn’t change, but its techniques have changed tremendously with respect to the trends. No more traditional marketing strategies are preferred by many and trying innovative marketing strategies is the solicit way to improve ecommerce business prospects. Well, today, amidst the plenty of marketing techniques available, the best and easiest way to reach out a wide range of audiences globally is with the assistance of social media marketing. It has really created a buzz in the entire business arena as it has the ability to drive capital outcomes with ease. Today, more and more numbers of companies are concentrating on social marketing as it offers them an incomprehensible edge over other businesses.
Facebook and Twitter: which one to prefer?
When it comes to social media marketing, the two best tools that give businesses a traffic boost are Facebook and Twitter. In fact, more people throng to the Facebook marketing strategy rather Twitter in the earlier days. It’s true that Facebook has a wide customer base compared to Twitter. Besides, it offers plenty of options to improve sales by recommendation and like options which is not available in the Twitter. But, an element that makes Twitter a great choice compared to Facebook is the time saving as well as cost-effective approach to your business. Of course, it costs some serious money to run ads and it does take a lot of time in promoting your products via Facebook. And in fact, the recent change in algorithm and protocols set for ads and promotional content could cause serious headaches to many businesses. Simply put, Facebook marketing may get tougher in the upcoming years and it could really cause a panic in the ecommerce camps using it for marketing. So, why not try Twitter which is easy and beneficial!
Though initially it takes a great deal of time to set up a network in Twitter, once set up you could easily create the buzz. But, in order to establish a network you have to perform a brief stint of research about Twitter and its audiences. The research done offers you a great idea of what Twitter is all about and how to target the audience you look out for. Twitter was never considered as a marketing medium a few years before. But, suddenly and silently it has transformed into a success marketing medium able to deliver the goods of any business. Today, it is proved to be one of the best tools driving enormous traffic to the website any business. If you have visited some high-quality sites Mashable, Techcrunch, Engadget, etc. you would notice number of hits you have via Twitter which shows that content with great quality is respected here and you have a huge fan followers here. So, Twitter is a reliable and reputed marketing medium and there is nothing wrong in trying a worthy medium for improving your business prospects.
Fundamentals of Twitter marketing:
As I mentioned before, you have to set up an account with Twitter beforehand starting your marketing campaign. Learn the basic functionalities of Twitter in order to make use of it to its fullest. Spend some valuable time on the Twitter Dashboard to monitor what exactly is happening inside the Twitter. A basic tool that you can make use of for searching different types of content in Twitter is the “# tags.” This is a cool feature of Twitter which allows you to search content based on the keywords. For instance, type #Gifts in the search bar to find the relevant content related to the keywords from the Twitter account. Remember, there shouldn’t be any space between the “#” symbol and the “keyword” while searching a keyword in the Twitter account. In fact, Twitter offers some special options to create your business accounts which could be beneficial for your business prospects too.
Listening is the way to success:
Unlike Facebook, listening is the best and easiest way to taste success using Twitter. You have to spend time in the middle and have to watch what exactly is shared in this social media site; educate yourself with whatever is happening out there. Listen a lot before chipping in with your business ideas. Try to get yourself involved into some sorts of activities which in turn help a lot in improving your business campaign. Twitter fans generally follow breaking news and other trending topics via tweets. Don’t try your business campaign immediately in Twitter. Take your time understand what exactly the fans of Twitter expect from you and deliver them with the same to improve our fan base.
Well, marketing in Twitter without any specific plans will obviously bring no benefits to your business. Understand who your customers are, where they are from, and what they expect thoroughly and set your plans accordingly. Even following your competitors could be a wise move as you could easily get a grasp of what exactly they are doing to improve you’re their business. This could give you some new and fresh ideas on how to sell your stuff in Twitter with ease.
Today, Twitter is no more just a social media tool but a powerful marketing medium as well. Twitter understands this well, and it is the reason why they have come up with some interesting and engaging tools that could help businesses to create the necessary buzz here. Some the advanced tools like TweetDeck, Tweetie, Twitterfall, etc. could be quite helpful for businessmen to pre-define and customize searches effectively.
Candidly speaking, fan followers of Twitter generally come to learn something new. Offer them with some valuable solutions and engage them with some interesting new valuable content to impress them. However, getting the maximum out of Twitter business is by offering the fans some high-quality content and engaging with them over a consistent period. Upon doing, this you don’t have to try too hard to create traffic, but automatically will receive a huge amount of traffic flowing to your site effectively for your consistent performance.
I hope the article provided some useful information to many.